Posted by Riley Pool | Posted in Affiliate Marketing, Facebook | Posted on 28-02-2010
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Have you always wondered how guys on Facebook get those pictures of half-naked girls approved on their ads? So have I! The only hypothesis I’ve come up with after submitting tens of thousands, maybe hundreds of thousands of ads is that they hide it in a submission of ads.
I’ve found that if I lead off with some scantily clad women all the ads will be disapproved, regardless of what the ads look like. If the first picture the Facebook Ad Reviewer sees is a really provocative picture, you can kiss the rest of your submissions goodbye. They will all be disapproved.
One method I like to use is to throw up 10 images at a time. What I suggest is take 50 decent pictures, throw those ads up first and make sure they’re good to go. Then for your last 2 or 3 images throw up some that wouldn’t normally get approved. I’ve seen this work a number of times for myself. You might also want to mix these 2 or 3 in the middle of these 50 ads.
Try it out and let me know if you have any luck!
This is a follow-up to Split Testing on Facebook Case Study: Part 1 and Split Testing on Facebook Case Study: Part 2.
After having 2 sets of images have their CTR die out on me I got lazy and tested out another another ad copy and saw my conversions tank by 54% so I figure the ad copy had to be misleading. So I decided I wanted to try out 5 completely different sets of ad copy and see the difference between their conversion rates. I tried to relate each ad title with the description. I used the same images as my first go around so I know they can perform decently and since I haven’t ran them in awhile their CTR should at least be respectable now.
Here are the stats for the last 7 days according to Prosper.
- Ad Copy 1 (Original): 8280 Clicks, 438 Conversions, 5.29% Conversion Ratio
- Ad Copy 2: 12612 Clicks, 498 Conversions, 3.95% Conversation Ratio
- Ad Copy 3: 441 Clicks, 9 Conversions, 2.04% Conversion Ratio
- Ad Copy 4: 323 Clicks, 10 Conversions, 3.1% Conversion Ratio
- Ad Copy 5: 721 Clicks, 34 Conversions, 4.72% Conversion Ratio
I found it pretty crazy that my original ad copy converted best for me after the split testing I did.
So here’s concrete proof that split testing makes a huge difference! If you’ve never split tested your ad copy, DO IT NOW! I’ve never done much split testing of ad copy until I ran this campaign and have finally came to an amazing revelation, even though I should’ve known it.
On Facebook your CTR depends on the image you use in your ad copy. Your conversion ratio depends on the text in your ad copy! It is imperative to split test both!
Posted by Riley Pool | Posted in Affiliate Marketing | Posted on 18-02-2010
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Background story: So here I was a few days after ASW checking out some offers at my favorite network, PKM. I ran an offer I’ve done well with before and sent like 300 clicks to the offer and nothing converted. I know this offer converts because I’ve ran it before. I watched the tracking links and noticed it ran through Revenue Ads. I figure I would go straight to them to and run the offers. So I go ahead and signup with Revenue Ads and wait for their call. They called me the next day and I missed it. I saw I had a missed call from the (405) area code and I was wondering who was calling me from Oklahoma City. I called it back and low and behold it was an affiliate network based out of Oklahoma. I thought I was one of maybe 3 or 4 affilates in Oklahoma. Looks like I was wrong. We not only have more affiliates than I thought because the Tracking202 team let me know how many people have joined the Oklahoma City and Tulsa groups on their Tracking202 profiles.
So I’ve been wanting to do a Meetup202 in Oklahoma for awhile and didn’t think it would be worth the trouble since I only thought a few affiliates existed in Oklahoma. I ran the idea by Dylan over at Revenue Ads and he thought it was an excellent idea and that we could do the meetup at their offices. After talking to him a few times we decided on Friday, March 19th, 2010. This also happens to be the same time the 2010 NCAA March Madness Tournament is happening and Oklahoma City is hosting the 1st and 2nd round games. We’re gonna try to catch some the games on Saturday.
If you’re an affiliate and are from Oklahoma check out this Meetup event that I’ve helped put together along with Revenue Ads, NDustry Clix and NDemand Affiliates. These networks will be hosting this Meetup and it should be a blast.
Ian Fernando and Murray Newlands will also be attendance. If you want to come, just RSVP here.
Edit: Just incase anybody takes it the wrong way I wasn’t trying to take shots at PKM. The offer didn’t convert at Revenue Ads either so either my ad copy plain sucks or the offer sucks. Either way PKM is still my favorite network.
This is a follow-up to Split Testing on Facebook Case Study: Part 1.
Okay so the CTR began to die out on the images I found in Split Testing on Facebook Case Study: Part 1. I was still making some pretty good money off this campaign and decided I needed to switch up the ad copy. Me being pretty lazy I went to the merchant’s landing page and used some of the lines that caught my attention in my ad copy and mind you since I was lazy I only used one variation and scaled this out to every demographic. After about 5 days of continually submitting ads I finally got my ads past the review team at Facebook. I just knew I was going to kill it again for a few days and wasn’t sure what I was going to do after that, probably try a different ad copy.
So I threw up this one ad copy using those images I used in the first go round. I figure they haven’t been shown in a couple weeks, they should have some juice left in them. Plus with some new ad copy I should be sitting pretty.
I ran it for a couple days and lost a nice chunk of change, mainly because my conversion ratio had tanked by 54%. I’ve included screenshots below. And that amount of data was more than enough to be statistically relevant. My first concern was since I haven’t ran this offer in a few days maybe the advertiser was up to no good so I hit up my affiliate manager and asked him if the conversion rate for the network as a whole changed and he said nope. So I was thinking since the only thing that had changed was the ad copy, maybe the ad copy was now a bit misleading because it did include that the user could win money.
Part 3 I will be split testing 5 different sets of ad copy to determine how it affects my conversion ratio.
Posted by Riley Pool | Posted in Affiliate Summit | Posted on 12-02-2010
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