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The Dating vertical and copyright issues. If you're an affiliate in the dating vertical, I have a couple questions for you. What have you done to protect yourself from possible lawsuits stemming from the unauthorized...

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The release of my Guide to Buying Banner Inventory Recently I was flown out to Los Angeles by AKMG and was selected to give a presentation at Meetup202 LA.  The topic I chose was how to get started with buying banner inventory...

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The struggles of becoming a full time affiliate. As most everybody knows I became a full time affiliate just a little over 5 weeks ago. The changes from having a day job and affiliate marketer by night to being a full time...

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Exploring untapped micro-niches in dating equals money... A couple weeks ago the campaigns I was running all happened to die out on me, were paused or whatever.  Regardless of what happened, all my daily income was wiped out and...

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Case Study: Using POF Conversion Tracking to make a... Last weekend saw the final phase of my case study using POF's conversion tracking to help turn a campaign profitable. Unfortunately, Phase 1 provided some skewed results...

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Who is riding an elephant down the aisle in their wedding?

Posted by Riley Pool | Posted in Uncategorized | Posted on March 3rd, 2010

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My good buddy Shawn Smith of Optimal Web Works will if you help me vote for him in this contest and they win.  They also have a Facebook Fan Page for wedding ideas.  So, become a fan and suggest any great ideas you may have.

Here’s a quick video he’s made to help persuade you to vote.

When it comes to online marketing this is one of my best buddies. I always make it a point to talk to him and Sam, his business partner and another great friend, pretty often and exchange ideas.

Here’s a little background information on Shawn and Nikki.

Our love story.

People will tell you winning the lottery is impossible, but we’ve won it thousands of times -- in each of life’s small twists that led to our unlikely meeting. Never expecting romance, Nikki left Thailand for America, where she won the green card lottery and found a job in D.C. Meanwhile, I started working in a city I never expected to live. My new Ann Arbor roommate, who was her former co-worker, introduced us. Soon, we traded weekend flights until I convinced her I was worth her moving across the country -- and finally, settling halfway around the world.

Three important details about our Ultimate Wedding.

Because Nikki’s family lives in Thailand and many of our friends are scattered throughout the U.S, getting everyone together is important to us. We’d also like to add some Thai culture -- in particular, the Thai wedding parade. I’d lead the parade on an elephant. As food lovers, the menu is also important. We want to serve food from various cultures. Lastly, we want a bright, outdoor setting. We’d love to be married at Mt. Vernon or a similar location. If we can add a micro-brew or micro-wine tasting, that would be the icing on the cake.

Our everyday dream day.

We share a drive to travel, experience other cultures and share our lives with others. Our perfect everyday has us tasting new flavors, hugging new and old friends and learning together. If we’re at home, we’d enjoy cooking, hosting others and sharing our adventures. Any time we can be together and enrich our lives and those around us we’re happy.

Get a VPS or Dedicated Server from LiquidWeb

Posted by Riley Pool | Posted in Hosting, Recommendations | Posted on March 2nd, 2010

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A few months ago I murdered my shared hosting on HostGator by sending 10,000+ clicks to my Prosper202 install.  Crashed my hosting and I decided I needed to get with the program and at least get a VPS.  I finally decided to get one from LiquidWeb.

I went with their cheapest VPS and so far have had days where I sent 15,000 – 20,000 clicks to my Prosper202 install and only once have I crashed it.  I know, I know.  I’ll be upgrading to a Dedicated Server shortly.  I just wanted to let everybody know that since signing up for my first VPS I had many questions.  I was even going to their 24/7 Heroic Support Live Chat so often I got to know a few of the tech support guys!  I felt like a complete newb.  But, like they say, they have Heroic Support!  They were always more than willing to help me with any questions I had and explained everything I had questions about.

I cannot say enough about these guys.  If you ever need a VPS or Dedicated Server, look no further than LiquidWeb!

How-To: Facebook Conversion Tracking

Posted by Riley Pool | Posted in Affiliate Marketing, Facebook | Posted on March 1st, 2010

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We all knew it was coming.  I, for one, will not be using this.  They say it’s in beta now so I’m not sure how many others have access to it.   They even tell me to click the Tracking link in the left navigation menu and guess what… There’s no link.  Great job, Facebook!

I’ve attached a .pdf file for you guys to read over.  Download Facebook’s Conversion Tracking Guide.

I’ve included a few excerpts below.

  • Your tracking tag is specific to your Facebook advertising account. To generate a new tag, simply go to your Ads Manager and click on the “Tracking” link in the left hand navigation. That will take you to the Tag Management page. From here, you can create a new tracking tag. Before your tag is generated, you have an opportunity to name the tag, choose the type of conversion event that you’ll track on your website and specify a value associated with the conversion. After you hit the “Save” button, you’ll be able to copy and paste the tag into your website code.
  • Implementing your Facebook tracking tag is as simple as copying and pasting your tag into your website code. Facebook will record a conversion every time a tracking tag is loaded. A tag is loaded when a person initiates the conversion event as defined by you and where you put the code on your site. There are a number of different places you could insert your tag(s) depending on the action on your website that you would like to track.
  • By generating a conversion tracking tag on Facebook and copying and pasting it into the appropriate code on your website, you can track things like individual page views, purchases, registrations or downloads. You could even track a series of page views to determine the path someone takes to these conversion events.