Case Study: Using POF Conversion Tracking to make a Profitable Campaign – Phase 1
Posted by Riley Pool | Posted in Affiliate Marketing, CPM, Case Study, Plenty of Fish, Tracking | Posted on July 10th, 2010
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Plenty of Fish has recently implemented conversion tracking into their ad platform. This will show you the exact characteristics of your converting users. You can use these reports to take a non-profitable campaign and turn it into something that will help you regain the money you lost testing and ultimately turn a profit.
This case study will take a real general dating offer and advertise it to the masses. I will take the data from their conversion tracking report and break it into ultra-targeted campaigns. I decided to go with the Singlesnet 25+ offer on C2M. I’ll be using some pretty generic ad copy that has been proven to work and will give them away below. The images I’m going to be using were gathered by me personally and I have a feeling that they will do quite well on POF so I won’t be outing those, sorry fellas. The frequency cap will be set to 3 and my bids will start out at $0.46 using Mr. Green’s 1 Penny Tip.
Targeting Criteria
- Single, widowed, divorced or separated Males that live in the United States and are between the ages of 25 and 32.
- Single, widowed, divorced or separated Females that live in the United States and are between the ages of 25 and 32.
Male Ad Copy
- Single Available Women!
Are you looking for more single women in {state:your state}? Sign up now and find them tonight! - Single Women!
Are you looking for a single woman in {state:your state}? Sign up now and find her tonight! - Want a Girlfriend?
Sign up now and find a girl in {state:your state} tonight!
Female Ad Copy
- Single Available Men!
Are you looking for more single men in {state:your state}? Sign up now and find them tonight! - Single Men!
Are you looking for a single man in {state:your state}? Sign up now and find him tonight! - Want a Boyfriend?
Sign up now and find a man in {state:your state} tonight!
If you advertise on POF and aren’t aware, Mr. Green has released a POF Ad Uploader that is effin awesome! It will save you tremendous amounts of time uploading ads and split testing campaigns. It comes with free lifetime updates and is well worth the money. Here’s a link to my walk through video.
Related posts:
- Case Study: Using POF Conversion Tracking to make a Profitable Campaign – Phase 2
- Case Study: Using POF Conversion Tracking to make a Profitable Campaign – Results
- Plenty of Fish Case Study – CPM Bid Effects – Preview
- Plenty of Fish Case Study: Session Depth
- Plenty of Fish Case Study: Session Depth (repost)
Can’t wait to find out your results.
Unless I missed it, I assume you’re direct linking.
And this is why this is literally the most useful blog on affbuzz.
so you can continue to be a lazy fuck and copy + paste campaigns from affiliate blogs? NICE
Yeah bro! Let’s copy and paste absolute wastewank generic copy and targetting to dilute this guy’s experiential margins on POF (probably the most saturated advertising platform). I was actually complimenting about how he makes a consistent effort to provide quality information as opposed to regurgitating shit in a snake-oil ebook (a la Ian Fernando, Shoemoney, Volk etc)
Love the acerbic wit. Also your clever use of a racial epithet. So kewl!!!
HO HO HO U SMOKE ALL YOUR CAMPAIGN FUNDING
[...] Case Study: Tracking + POF = Profit – Case studies are always fun. This is one about tracking and plenty of fish. [...]
[...] Case Study: Tracking + POF = Profit – Case studies are always fun. This is one about tracking and plenty of fish. [...]
[...] Case Study: Tracking + POF = Profit – Case studies are always fun. This is one about tracking and plenty of fish. [...]
[...] Case Study: Tracking + POF = Profit – Case studies are always fun. This is one about tracking and plenty of fish. [...]
Look forward to seeing the results Riley!
[...] Case Study: Tracking + POF = Profit – Case studies are always fun. This is one about tracking and plenty of fish. [...]
it was very interesting to read.
I want to quote your post in my blog. It can?
And you et an account on Twitter?
I wonder about your ad copy…. if I was an undesirable, and otherwise unworthy, no man/woman having slob, I’d want to see:
Single and Lonely?
Looking for Mr. Right?
Meet Girls Looking For Excitement!
Meet Guys/Girls With Nice Smiles!
Meet Guys That Actually Listen!
Meet Girls That Don’t Discriminate!
Connect With a Nice Guy Today
Meet Men You Can Trust
Ads like
Meet Single Men
Single Available Men
Simply don’t stoke any fires or emotion within people. People want to cuddle, feel loved, talk to others.
Girls bitch and moan all the time about… her man is cheating, her man doesn’t listen, her man only wants to get drunk, yadda yadda yadda.
Men bitch and moan all the time about… his girl is fat, talks too much, is no longer interested in sex, lame, boring….
What do you think?
Thanks for the feedback Erick. In theory you’re exactly right. I haven’t split tested those exact ad copies on any offers, but I’ve always found that these three work pretty well, especially the one I mention in Phase 2.
Your basis for your argument is dead on and I cannot argue with anything you’ve stated because I agree wholeheartedly. However, the only way to determine what will and won’t work is to split test the different ad copies. And of course, the conversion rates for each ad copy will vary based on the offer.
I definitely suggest you or anybody reading this comment of yours to try them out.
I would like to exchange links with your site rileypool.com
Is this possible?