Posted by Riley | Posted in Affiliate Marketing, Legal, PPV, TrafficVance | Posted on September 9th, 2010
Disclaimer: This is a crucial and often overlooked part of our business that I want to bring to other affiliates attention. I also want to state that I do not believe that any foul play is being done by TrafficVance.
I recently started advertising with TrafficVance again. I noticed you needed a new account to advertise internationally so upon signing up for a new account I took the time to read through TrafficVance’s Terms and Conditions for the first time. If you haven’t read them, please take 5 minutes out of your day and read them, specifically Section 2.4. I’ve included it below for your convenience.
2.4 License. Advertiser hereby grants to Trafficvance a non-exclusive, license fee-free and royalty-free, worldwide license to use, store, reproduce, distribute, create derivative works of, publicly perform, publicly display and digitally perform all of Advertiser’s Advertisements (including all Content) for purposes of performing its obligations under this Agreement and for related promotional and business purposes.
As I stated previously, I don’t believe that TrafficVance is doing anything shady in relation to this or there would have been numerous complaints and accusations by affiliates already. I just felt like this was the perfect example to bring to light why we, as affiliates, should read the Terms and Conditions at any place we agree to do business with. This especially includes, but isn’t limited to ad networks and affiliate networks.