Plenty of Fish Case Study – CPM Bid Effects – Preview
Posted by Riley | Posted in Affiliate Marketing, Case Studies, CPM, Money Mondays, Plenty of Fish | Posted on April 5th, 2010
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I’ve noticed on Plenty of Fish that my impression numbers do not change much, regardless of whether I bid the minimum CPM or a much higher CPM. So, I’ve decided to do a public case study on Plenty of Fish so we can all see if it matters and how much. The only thing I will be split testing is my CPM bid. I will bid 15c, 25c, 35c and 45c.
With some affiliates experiencing problems getting blacklisted from offers they promote on Plenty of Fish, I’ve decided to promote a dating offer where the quality isn’t expected to be top notch in the first place. With this in mind, I’ve picked the Singlesnet offer on Profit Kings Media that accepts traffic from users that are 21 – 24 years of age.
I will only be using one ad copy. The ad title will be: Single Available Women and the description will be: There are 986 sexy, single women online in {state:default}. Sign up and meet them today! The {state:default} will be replaced by the users state they registered in, so it will look more customized for them.
I will be targeting males in the United States that are 21 – 24 and are single, divorced, widowed or separated.
I’ve picked 6 random images from Justin Dupre’s image pack that he released on his blog. The ones I’ve choosen are below.
I will be automating the creation of these ads using Mr. Green‘s Plenty of Fish Ad Uploader. I suggest you buy a copy today!
I will report back next week on the numbers.
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Interesting to see how this goes. POF can be very difficult in certain niches/demos. Good luck Riley!
No session depth?
@Ryan I haven’t done much testing with session depth so, no. For this case study I’m merely concerned with the number of impressions I’m given based on my bid price.
your CTR is going to blow
I think you are using the state tag wrong. The way you have it would result in the following:
1. IF POF knows what state (this works fine):
‘There are 986 sexy, single women online in New Jersey. Sign up and meet them today!”
2. IF POF cannot determine the user’s state for some reason:
“There are 986 sexy, single women online in default. Sign up and meet them today!
It should be {state:Your State}
btw – if you actually make a singlesnet campaign profitable on POF it would be interesting. I threw the towel in on pof –> singlesnet in favor of greener pastures.
Can’t wait to see these results. Choosing the right CPM on POF is a challenge.
Maybe a few POF affiliate advertisers can split test different variables? Session depth and frequency would be quite interesting. I’m willing to split test another variable and share results on a singlesnet campaign.
@Ry You’re right, the CTR won’t be the greatest, but I’m not gonna give away the gems in that image pack.
@Newjersey Thanks for the tip. I have made this exact campaign profitable on POF using my best ad copy and images.
Interesting dude. I’ve noticed that for tightly targeted demographics the cpm makes a huge difference, but for broadly targeted demographics the cpm doesn’t make as much of an impact.
Im really interested in seeing the results. Im going to start paying more attention to the differences between cpms and impressions. If i find anything interesting ill post it.
if it turns out ive been wasting money on high cpms im going to be heated lol.
Your CPM will have an affect on your CTR because we serve ads based on CPM price. The highest bids get their ads shown to the user first, followed by the next highest and so forth. So if your bid is too low, then the impressions you receive will be from people who have already seen 20 ads (thus the likelihood of clicking and converting are low).
Also, your CPM will have an affect on your traffic flow
because the highest bids get their ad quota fillled first, followed by the next highest and so forth. So if your bid is too low, you might not get the priority to start getting a lot of traffic to your site. This explains why CPM is so critical in highly targeted campaigns.
Ah the sweet sound of 1,000 noobs rushing to copy this campaign verbatim. Nice post bro!
Hey great post Riley! Does the {state:Your State} work in other countries without states? I am assuming it does work like any geo script would.
Riley you must know?
Thanks;
Ricardo
Just stumbled upon your website while doing a Google search. Great info BTW.. I really loved the post so I used my Digg account to digg it. more please outstanding.