Comments on: Plenty of Fish Case Study – CPM Bid Effects – Preview

By: ricardo

ricardo — Sun, 23 May 2010 22:08:23 +0000

Hey great post Riley! Does the {state:Your State} work in other countries without states? I am assuming it does work like any geo script would.

Riley you must know?

Thanks;

Ricardo

By: Josh Todd

Josh Todd — Wed, 07 Apr 2010 18:48:42 +0000

Ah the sweet sound of 1,000 noobs rushing to copy this campaign verbatim. Nice post bro!

By: Ben

Ben — Wed, 07 Apr 2010 18:45:07 +0000

Your CPM will have an affect on your CTR because we serve ads based on CPM price. The highest bids get their ads shown to the user first, followed by the next highest and so forth. So if your bid is too low, then the impressions you receive will be from people who have already seen 20 ads (thus the likelihood of clicking and converting are low).

Also, your CPM will have an affect on your traffic flow
because the highest bids get their ad quota fillled first, followed by the next highest and so forth. So if your bid is too low, you might not get the priority to start getting a lot of traffic to your site. This explains why CPM is so critical in highly targeted campaigns.

By: thefallsman

thefallsman — Tue, 06 Apr 2010 05:53:46 +0000

Interesting dude. I’ve noticed that for tightly targeted demographics the cpm makes a huge difference, but for broadly targeted demographics the cpm doesn’t make as much of an impact.

Im really interested in seeing the results. Im going to start paying more attention to the differences between cpms and impressions. If i find anything interesting ill post it.

if it turns out ive been wasting money on high cpms im going to be heated lol.

By: Riley Pool

Riley Pool — Tue, 06 Apr 2010 00:00:51 +0000

@Ry You’re right, the CTR won’t be the greatest, but I’m not gonna give away the gems in that image pack.

@Newjersey Thanks for the tip. I have made this exact campaign profitable on POF using my best ad copy and images.

By: newjersey

newjersey — Mon, 05 Apr 2010 20:09:57 +0000

btw – if you actually make a singlesnet campaign profitable on POF it would be interesting. I threw the towel in on pof –> singlesnet in favor of greener pastures.

Can’t wait to see these results. Choosing the right CPM on POF is a challenge.

Maybe a few POF affiliate advertisers can split test different variables? Session depth and frequency would be quite interesting. I’m willing to split test another variable and share results on a singlesnet campaign.

By: newjersey

newjersey — Mon, 05 Apr 2010 18:55:02 +0000

I think you are using the state tag wrong. The way you have it would result in the following:

1. IF POF knows what state (this works fine):

‘There are 986 sexy, single women online in New Jersey. Sign up and meet them today!”

2. IF POF cannot determine the user’s state for some reason:
“There are 986 sexy, single women online in default. Sign up and meet them today!

It should be {state:Your State}

By: ry

ry — Mon, 05 Apr 2010 17:51:15 +0000

your CTR is going to blow

By: Riley Pool

Riley Pool — Mon, 05 Apr 2010 17:24:00 +0000

@Ryan I haven’t done much testing with session depth so, no. For this case study I’m merely concerned with the number of impressions I’m given based on my bid price.

By: Ryan Liao

Ryan Liao — Mon, 05 Apr 2010 17:03:46 +0000

No session depth?