Plenty of Fish Case Study: Session Depth (repost)
Posted by Riley Pool | Posted in Affiliate Marketing, CPM, Case Study, Plenty of Fish | Posted on May 23rd, 2010
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This is a repost of my original Plenty of Fish Case Study: Session Depth post. There are a handful of reasons why I never posted a results post. After two weeks, I was never able to get enough traffic to make my results statistically significant and my conversions were just all over the place, so there were no developing trends. So I emailed Ben over at POF and let him know that I had a feeling that they might not have been serving my impressions based on my targeting criteria. He confirmed that the way I setup my targeting criteria, I wasn’t being delivered the inventory I was wanting. Then I went on vacation during the first week of May and I came back and had a number of things to take care of. Unfortunately, this was towards the bottom of my list, but I’ve finally gotten to it.
I’ve rehashed the previous post with the updated offer and campaign details.
In my previous Plenty of Fish Case Study, I tested CPM bid vs. Number of Impressions and received results that shattered my original assumption and the results turned out as they should have. The higher the bid, the more impressions you would received. However, my conversions started trending down as my bid was raised. And since Ben from POF told me that the higher the bid, the quicker the ad would be shown to the user, I came to the conclusion that session depth may be a big factor in my conversion ratio. So, I’ve decided to do a case study on the session depth targeting criteria.
Since Markus outlawed my previous ad copy, I’m going to have to use a whole new ad copy. And I decided to switch up the offer. After asking Yousif what his best performing POF offer is, he told me to run Match – Canada since it accepts 18+ traffic. I will be targeting single, widowed, divorced or separated males in the United States who are 18 – 24. I will setup separate campaigns to split test the session depth targeting criteria as I’ve outlined below. I will bid 35c and my daily limit will be $50 per day per campaign. The distribution is evenly and the frequency cap is set to 5.
Headline: Want a Girlfriend?
Description: There are single women online in {state: Your State}. Sign up now!
Variable: Session Depth
- Session Depth 1 – 10
- Session Depth 11 – 20
- Session Depth 21 – 30
- Session Depth 31 – 40
- Session Depth 41 – 50
- Session Depth 51 – 60
- Session Depth 61+
Image-wise, I’m not going to out the images I’m using this time. I found a new resource of images and picked out a handful of good ones. Hopefully they perform well for me.
I submitted this campaign just a few minutes ago and I plan on letting it run until I obtain statistically significant results. I’ll let you guys know the results at that time.
Related posts:
>He confirmed that the way I setup my targeting criteria, I wasn’t being delivered the inventory I was wanting.
???? How can we avoid this? Any details?
I was using the less than and greater than operators when targeting Session Criteria. If I recall correctly POF sent out an email concerning this and that you can no longer target Session Criteria and Login Count using these operators.
Actually, let me correct myself. I was using the equals operator, which was causing problems and is no longer used as an operator when selecting this targeting criteria.
You can still use the between, less than or equal to and greater than or equal to operators.
So Riley, when can we expect the results of this experiment?
This weekend. Sorry about the delay.
Anxious for these results. I’ve done plenty of testing but struggling with finding something that can be profitable for more than a couple days on POF
“After asking Yousif what his best performing POF offer is, he told me to run Match – Canada since it accepts 18+ traffic. I will be targeting single, widowed, divorced or separated males in the United States who are 18 – 24.”
Hmmm? I think you meant Canada instead of United States?
Yea, good catch. Sorry about that.
I’ve been testing POF for about a week. I still have not had any real success, I’ve switched my methods from direct linking to a LP setup and will see ho that rolls. I have spent over 500$ this week and made about 350 back. I’m not afraid to loose money but my main thought is even if i do find a profitable campaign how long will it stay profitable for? I think there platform is becoming saturated just like most things. I’ll let it run for another week. If you have any pointers to help my cause let me know. is there a list of tokens that can be used to allow you pull (cityname) form an add?
Great post rileypool…