Comments on: Plenty of Fish Case Study – Session Depth – Results

By: Riley

Riley — Sat, 13 Aug 2011 03:41:09 +0000

You HAVE to get your targeting right and have super high CTRs as well. Also, these posts are well over a year old and competition is quite a bit tougher and it’s more expensive to advertise on POF now.

By: Riley

Riley — Sat, 13 Aug 2011 03:40:13 +0000

I wouldn’t pay much attention to it. There wasn’t enough data for it to be statistically relevant.

By: Skyline

Skyline — Fri, 12 Aug 2011 16:59:15 +0000

I played around with POF, I tested with 50 bucks.

I did some math and I don’t get how can I make it profitable with an 1.30 offer like you mentioned in the earlier post…

Can someone enlight me?

By: Skyline

Skyline — Fri, 12 Aug 2011 11:53:21 +0000

Anybody got a clue why the the higher session depths issued in higher CVRs?

By: Urban Clothing

Urban Clothing — Thu, 24 Jun 2010 02:48:26 +0000

Thanks for the tip, I use PoF traffic but I’m almost even in most of my campaigns, so session depth maybe a good idea to add to my campaigns.

By: private student loan

private student loan — Mon, 14 Jun 2010 02:49:44 +0000

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By: Chris

Chris — Mon, 07 Jun 2010 12:57:21 +0000

Plus i think the results are scewed, simply because of how many affiliates are clicking on ads to see what offers are being promoted.

Good case study though, thanks for this.

By: Riley Pool

Riley Pool — Sun, 06 Jun 2010 16:51:38 +0000

I agree with you completely on the incremental bidding.

By: Riley Pool

Riley Pool — Sun, 06 Jun 2010 16:51:00 +0000

This was my ending bid. With the higher session depths, I didn’t notice an increase in impressions regardless of the bid.

Session Depth 1 – 10: 0.36
Session Depth 11 – 20: 0.41
Session Depth 21 – 30: 0.46
Session Depth 31 – 40: 0.51
Session Depth 41 – 50: 0.51
Session Depth 51 – 60: 0.51
Session Depth 60+: 0.51

By: SSD

SSD — Sat, 05 Jun 2010 22:22:59 +0000

There are 2 things that I hate about POF:

First is that there’s no incremental bidding. Meaning you will PAY what you bid, no matter what the second highest bidder is. Hence, you are just shooting in the dark because you would have to bid only based on your ROI, rather than your ROI and the market force.

Second is that there’s no CPC bidding. This sucks mainly because there’s no consistency in results. Your CTR would be 0.2% now and in the next hour, it would be 0.05%.

Facebook ads interface on the other hand is MUCH MORE consistent because it solves the 2 problems discussed above.