Plenty of Fish Case Study: Session Depth
Posted by Riley | Posted in Affiliate Marketing, Case Studies, CPM, Plenty of Fish | Posted on April 16th, 2010
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In my previous Plenty of Fish Case Study, I tested CPM bid vs. Number of Impressions and received results that shattered my original assumption and the results turned out as they should have. The higher the bid, the more impressions you would received. However, my conversions started trending down as my bid was raised. And since Ben from POF told me that the higher the bid, the quicker the ad would be shown to the user, I came to the conclusion that session depth may be a big factor in my conversion ratio. So, I’ve decided to do a case study on the session depth targeting criteria.
Since Markus outlawed my previous ad copy, I’m going to have to use a whole new ad copy. And the offer I was promoting just happened to go down the night before I was going to submit the ads. I complained and got a very similar offer, PKM‘s Singlesnet 22+ offer that accepts male traffic. I will be targeting single, widowed, divorced or separated males in the United States who are 22 – 24. I will setup separate campaigns to test the session depth targeting criteria as I’ve outlined below. I will bid 35c and my daily limit will be $50 per day per campaign. The distribution is evenly and the frequency cap is set to 5.
Headline: Want a Girlfriend?
Description: There are single women online in {state: Your State}. Sign up now!
Variable: Session Depth
- Session Depth 1 – 10
- Session Depth 11 – 20
- Session Depth 21 – 30
- Session Depth 31 – 40
- Session Depth 41 – 50
- Session Depth 51 – 60
- Session Depth 61+
Since I don’t want to lose money on this case study, I’m not going to out the images I use. I’m going to use the ones that perform best for me. However, my ad copy and targeting will all be uniform, except for the session depth criteria.
I finally got this campaign live and I plan on letting it run until I get back from ad:tech on Wednesday. I’ll let you guys know the results at that time.
Related posts:
Looking forward to this.
I did a few rough tests but not enough to make any conclusions.
Good luck!
Yea, I’m just going to let this run wild for a few days, hopefully I get enough data to make it statistically significant for every campaign.
Looking forward to seeing the results of this. I’ve been testing out some session depth stuff this week the results have been interesting. I’m going to keep trying some different stuff though and see what happens.
[...] This post was mentioned on Twitter by Riley Pool. Riley Pool said: [BLOG]: Plenty of Fish Case Study: Session Depth – http://bit.ly/cJrgVi [...]
I tested session depth a couple of months back. My conclusion was that the session depth variable didn’t work at all ie. the ad was still displayed regardless of whether it was within the session depth parameter set.
I didn’t raise it with POF but it may have been corrected since.
Looking forward to seeing the results of this. I’ve been testing out some session depth stuff this week the results have been interesting. I’m going to keep trying some different stuff though and see what happens.
Yea, I’m just going to let this run wild for a few days, hopefully I get enough data to make it statistically significant for every campaign.
My cousin recommended this blog and she was totally right keep up the fantastic work!
[...] is a repost of my original Plenty of Fish Case Study: Session Depth post. There are a handful of reasons why I never posted a results post. After two weeks, I was [...]
[...] Plenty of Fish Case Study: Session Depth [...]
So you can insert a dynamic variable which will display the users state of residence. How is this done?