Wes Mahler came forward June 5, 2010 and made a huge announcement, Tracking202 Has Been Re-Acquired by Original Founders.  His post is below.

We have an important announcement to make today. I’m not entirely sure how to bring about this news so I am going to do my best and just come out with it. As many of you may know, Tracking202 was acquired by another company in our space known as Bloosky Interactive last November. However since then, many things have changed. A lot of things happened and as some of you may or may not know, I was no longer part of this company for the past few months. This has all changed now.

Today, I’m pleased to announced that the original founders of Tracking202 have undone the acquisition and Tracking202 is no longer a Bloosky Interactive company! As of earlier this week, we completed a deal with Bloosky to get Tracking202 back.  I and a few members of the original Tracking202 team will be heading up the direction of the company moving forward.

We hope to continue innovating in our industry which is in need of great change more than ever. A lot has happened recently both with Tracking202, the affiliate industry and performance marketing space as a whole. We hope to change all of that for the better. We’re bringing back the original Tracking202 culture that many of you have grown to know and fallen in love with.  We are going to do our best to make Tracking202 even better starting by redoing everything that Tracking202 is currently.

We are going to be making some fairly large changes to Tracking202, some of which we’ve already began doing. One of the first things we will be doing is discontinuing Tracking202 Pro soon because we feel there are better opportunities for our company to tackle. We will be posting more and more updates on what’s to come so please feel free to stop by our blog for further future updates.

We know we have a lot of work to do ahead of us and we look forward to making things happen for the community and the industry as a whole with these new changes. We do appreciate all of the support you guys have given us throughout the years and we look forward to working with you guys again.

Hello again,
Wes

I had been hearing rumors about this for the past month or so and wasn’t sure how I felt about the move.  My opinion was that he should re-acquire the company and continue to support it.  I felt it would be in his best interest to start a new product or service for our industry from the ground up to reestablish the support of his target market.

Once it was posted publicly, I originally came forward on WickedFire, with this post, saying that, “The 202 brand will never be what it once was.”  I wanted to come out and say that my post seemed kind of harsh and I didn’t support Wes Mahler in his decision.  I would like to publicly announce that I fully support Wes in whatever he chooses to do.  I just don’t think that the auro that surrounded the 202 Platform before he sold the company to Bloosky will be able to be achieved again.  I’m not saying it can’t be done, I’m just saying he has his work cut out for him if that’s what he wants to do.

I do hope that he continues to build the 202 Platform and expand its services to be everything it has the potential to be.  The consensus is that he tarnished his and 202′s reputation once he sold it.  I never blamed Wes’ decision, ever.  I’m sure his payday was nice and for that reason alone I don’t blame him.  I personally was hoping he would turn himself into a serial entrepreneur and build a new service for this industry or another and all us affiliates could once say we were there when he first hit the big time.

But, those are just my feelings about this move.  I’m excited for Wes and the rest of the 202 team.  They’re all stand up guys and it has always been a pleasure to interact with them from support to partying.

P.S. I’ll be upgrading my 202 install once they release their new version.

No related posts.