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Wanna know why Plenty of Fish gets you blacklisted?

Posted by Riley | Posted in Affiliate Marketing, Plenty of Fish | Posted on March 16th, 2010

18

Did you do a little bit of research to find out how Plenty of Fish displays their ads to users?  If not, look at this screenshot.

pof-ads

Can’t you tell how the ads are placed right alongside the pictures of actual users of the site?  If you’re wondering why your CTR’s are so high in comparison to Facebook it’s probably a mixture of these things, (1) less competition and (2) pictures right next to actual users.  If you’ve ever wondered why your conversion rates are so low on offers in comparison to Facebook, it’s probably due to accidental clicks on your ads.  If you’ve ever wondered why you’re traffic doesn’t back out for the advertiser, it’s probably because Plenty of Fish is free and the users are accustomed to a free site.  And since Plenty of Fish only permits dating sites that require paid subscriptions for users to interact, it probably doesn’t go over well for Plenty of Fish users.

These are just my opinions.  Do you agree with me?  If not, what are your thoughts on why Plenty of Fish gets affiliates blacklisted from dating offers?

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Comments (18)

totally agree. thats why if you are pushing POF traffic you should be sending other traffic sources to the same offer as well. ive gotten pulled from many offers just from POF traffic.

yeah you arr right but since its cpm and not cpc its nice knowing that accidental click didn’t really cost you anything.

good reason to run offers that fb won’t allow :)

I like to see the positives in it too though.

You’re advertising to people who are already interested enough in dating to join a dating site. It’s important to play in to the weaknesses of POF to sell the qualities of a paid service.

Or, y’know. Just cloak a free dating site.

Once more I will show my ignorance in public by stating that I haven’t a clue what product would work for ads on POF

We are testing POF internally since it does have strong demographic targeting with less advertisers to compete against.

I’m looking for a partner to work on this together for Pingo.com $1 trial offer

@TelecomAgents

You can also call out user attributes in POF ads that FB won’t allow. That definitely helps the CTR.

Wait… your logic confuses me… people on facebook, a totally free site, convert for advertisers. So it should be similar for POF.

Of course, the user is doing something different on each site.

If advertisers dont want POF traffic they should just specify that. I guess they dont know the source of the “bad” traffic, however.

@newjersey

You’re right that they’re both free, but I think Riley’s talking about the dating niche in particular. Facebook and POF are different because of the intent of the audience.

People go to POF because they want to date people, not only that but some of them go there because it’s a FREE dating site. So if they’re already on a large site like Plenty of Fish, their thought is, “Wait…why should I pay a subscription for eHarmony when I already have POF?”

@dr_ngo yea makes sense….

those cheap bastards i hope they never get laid.

@PPCIcon Just keep testing, you’ll find something that works.

@MisterWong Yeah, it helps!

@Newjersey As Charles noted, Facebook and POF are different animals. One’s a social networking site and the other is a completely free dating site that was build around that simple principle.

From what I’ve gathered, it tends to get you blacklisted on dating offers more than others. I personally have’t been kicked off an offer due to POF traffic, yet.

Also, some offers (read: Spark Networks), specifically state they don’t allow POF traffic.

@NewJersey – Don’t worry, they won’t! LOL

Chicks on those sites just put up profiles for the hell of it. They aren’t really looking for anyone, if they are half-way decent looking.

Its because most dating sites run ads on plentyoffish directly. No one wants more competition.

Its stupid reason.

99% of website on internet are FREE and 99% of ads delivered and display on FREE websites.

It has nothing to do with paid or free services.

A visitor is a visitor we cant say the guys who use free services are poor and dont have money to spend on any thing

@newjersey
@Jeff D.
and others:

Just happened across this post looking for something else and wanted to add my $0.02 to the mix here.

POF and OkCupid were the first sites I joined when I began online dating, though I used Craigslist a bit too. Both of those are geared towards long term dating and even seem to penalize you if you just want to get laid really quick while you search. I joined a small hand full of pay sites like AFF and SLS to get laid more. The free sites, in my opinion, seem to target a LTR audience and a lot of those same folks would also not mind paying for an easy place to meet other folks to get laid. Hell, I joined AFF from clicking on a link from POF. I guess my point is that there is difference in “free dating” sites and “paid getting laid” sites because some of the folks that I had sex with off of the paid sites were also members at POF and OkCupid.

you can put your ads in http://www.ontario-business.com is free!

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