Featured Posts

POFPrimer.com - The #1 Guide to Make Money Online by... I recently developed an info product to help affiliates advertise on POF. It’s called POFPrimer.com. This guide covers everything from basic account functions and automation...

Readmore

30 Campaigns in 30 Days: Week 2 Update I'm a little late on this update, but as of Thursday, I had created 14 campaigns in 14 days. Most of these have been PPV campaigns that include real simple landers with very...

Readmore

30 Campaigns Update: Week 1 Over the last week I was only able to launch a few campaigns and I'm a little behind schedule. I was able to launch a few international PPV campaigns, a couple dating campaigns...

Readmore

Driftnet - A 3rd Party POF Campaign Management Utility I was recently having a chat with Ben at POF about what is and isn't allowed on POF and he mentioned to me a new, and very useful 3rd party POF campaign management utility...

Readmore

CHALLENGE: 30 Campaigns in 30 Days! (again) I tried doing a 28-Day Challenge in February and ended up being banned from Facebook in the middle of the month and I said I would try it again, so here it is... Let's...

Readmore

Case Study: WAP & IAB Traffic on POF (Weekend 3 – Stats)

Posted by Riley | Posted in Case Studies, Plenty of Fish | Posted on July 14th, 2011

5

Stats through the end of the weekend are below.

Campaign CTR Clicks Conv’s Conv. Ratio Spent Revenue
SD ≤ 25 & LC ≤ 50 0.867% 267 10 3.75% $33.44 $35.00
Login Count 50 – 100 0.578% 54 4 7.41% $12.80 $14.00
Login Count 100 – 150 0.655% 54 2 3.51% $20.66 $7.00

These stats are probably skewed somewhat because it was July 4th weekend in the US.

I was playing with my bids all weekend and they were all over the place. One day I’d get some traffic and I’d raise my bid and get less traffic, so I upped it more to get a ton of traffic so I went back down to my middle bid and got a lot more traffic. So it was all over the place, again, I’m attributing this to the holiday weekend.

I did decide to scale out my campaigns to the 18-24, 30-34 and 35-39 demographics and was able to realize profits in all demographics using data I compiled from the tests I did in the 25-29 demographic.

So take this data, make your own campaigns and go make some money!

Related posts:

  1. Case Study: WAP & IAB Traffic on POF (Weekend 1 – Stats)
  2. Case Study: WAP & IAB Traffic on POF (Weekend 2 – Stats)
  3. Case Study: WAP & IAB Traffic on POF (Weekend 1)
  4. Case Study: Using POF Conversion Tracking to make a Profitable Campaign – Results
  5. Case Study: Using POF Conversion Tracking to make a Profitable Campaign – Phase 2

Comments (5)

Should that “40″ conversions listed under the first campaign be a “10″? Also, how much of an impact do you think session depth makes with mobile traffic? With non-mobile traffic, I haven’t found that SD has much of an impact, but then again, I haven’t tested it much. Maybe I ought to.

Thanks for the case study.

Good catch.

Revenue means profit ,right?

spend $33.44 and get $68.44 back(the profit is $35.00)

hope i wont misunderstand it. ^-^

Alice,
Revenue doesn’t equal profit. For example, you can spend $100 and revenue $90, thus your profit is NEGATIVE 10.

Great post Riley!

Hey Riley,

I’ve looked at the stats for all 3 campaigns. It seems that initially none were profitable, but you have used the data to become profitable.

Thanks for the info!

Post a comment