Posted by Riley | Posted in Case Studies, CPM, Plenty of Fish | Posted on May 19th, 2011
Plenty of Fish recently introduced a new targeting criterion on May 6th, 2011 that allows to target which users that have clicked a certain number of ads. You now have three options available. Hopefully in the near future they’ll split up the middle option into groups of 5.
- Ads Clicked 0-4
- Ads Clicked 5-19
- Ads Clicked 20+
As soon as they announced this I immediately wanted to test this. The campaign details are below. Only thing that changed between campaigns was Ads Clicked. I used the same offer and same creatives for all these tests. The test was run Tuesday, May 10th – Monday, May 16th.
- Country = United States
- Age Between 18, 24
- Gender = Male
- Marital Status = Separated, Widowed, Divorced, Single
- Browser Type ≠ Android/iPhone
- Ads Clicked = 0-4 or 5-19 or 20+
- Frequency Cap: 3
- Bid: 50c
|Campaign||Ads Clicked 0-4||Ads Clicked 5-19||Ads Clicked 20+|