This past week I reached my goal of 7 campaigns in 7 days, but I fell just short of my 30 Campaigns in 30 Days goal. I made a total of 26 campaigns. Of those campaigns only about 3 are profitable and even those are really, really small volume. But when you don’t have anything going, you’ll take whatever comes your way.

Overall, this challenge was tough for me. I was counting unique offers as campaigns. I wasn’t counting unique campaigns where I would test different ages, countries or genders. If I counted them this way, I definitely hit my goal.

On another note… Over on PPVPlaybook, the members started a new 30 Campaigns in 30 Days Challenge themselves. I’m going to participate in this challenge, but this time I’m going to count every campaign that I create, even if its just scaling or testing different demographics for the same offer. I hope to knock this one out of the park. I’m hoping maybe I can do 60 campaigns in 30 days.

Related posts:

1. 30 Campaigns in 30 Days: Week 2 Update
2. 30 Campaigns Update: Week 1
3. CHALLENGE: 30 Campaigns in 30 Days! (again)

Having made 90% of my money the last two years from Facebook, trying to move onto other traffic sources and testing out new verticals, this has been a very trying two weeks. I was so accustomed to dating that I could turn probably 50% of my campaigns profitable within the first 24 hours. Going this long without finding a profitable campaign has been tough.

At the very least, this campaign is keeping me in check and making me create campaigns every day. I know I’ll find a campaign or two before these 30 days are up. Hopefully these campaigns show me what to do/not to do when tackling PPV traffic.

Related posts:

1. 30 Campaigns in 30 Days: Final Update
2. 30 Campaigns Update: Week 1
3. CHALLENGE: 30 Campaigns in 30 Days! (again)

I was able to launch a few international PPV campaigns, a couple dating campaigns on POF. One of the PPV campaigns was just launched yesterday, so I’m still getting data on it. Both dating campaigns had multiple angles and one offer just didn’t convert and the other offer is showing promise, so I’m sticking with it.

In total I’ve only launched 6 campaigns in 7 days. That’s more campaigns than I’ve launched last week, so hopefully the trend continues and I’ll be past halfway come the end of next week.

Related posts:

1. 30 Campaigns in 30 Days: Week 2 Update
2. 30 Campaigns in 30 Days: Final Update
3. CHALLENGE: 30 Campaigns in 30 Days! (again)

Meetup Agenda

On Friday night, the Adsimilis‘ team, Sean, Michael and Eleah plan on starting the weekend off right.  The plan is to do some bar hopping around Amsterdam and hit up some of the local favorites. I know what else I’m gonna be doing while we’re hitting up the local favorites.

Saturday, the official day of the meetup, they will be having sessions all day.  They’ll be starting out around 10am and going until 4pm.  The topics include, but aren’t limited to, learning new ways to run traffic and traffic sources, including Adsimilis‘ Display Network, get avice and tips on how to optimize and increase conversions from top affiliates from around the globe and an understanding of the financial implications of doing business on a worldwide scale with a Q&A session with a legal specialist.

Sunday you are free to explore the city and become a tourist.  London and Paris are both a quick 60-minute high-speed train trip away.  This is something I will be taking advantage of.

Affiliate Rewards

The two publishers with the most revenue generated,  the two publishers with the highest incremental revenue and the publisher whose referrals generate the most revenue during the period of May 1st – July 15th will be awarded an all expenses paid trip to this meetup. I wish I was one of these publishers

Please RSVP

If you’re interested in attending, please RSVP for the Amsterdam Meetup 2011.  I know I will be in attendance for this one.  I also plan on extending this trip and hitting up Paris, Rome and Athens before heading back home to Tulsa, Oklahoma.  If anybody’s game, hollar at me!

Disclosure: The Adsimilis links are my referral links.  I received nothing in return for this post, other than some attention from Eleah. <3

Related posts:

1. Affiliate Meetup: Puerto Rico!
2. Oklahoma Affiliate Meetup 2011
3. Meetup Oklahoma was EPIC!

Using this method I was able to successfully scale out 27 different campaigns until early Wednesday morning on February 9th.  Very few of these campaigns were profitable right off the bat, but there were a few and I was able to scale those immediately.  I was able to triple my gross revenue and double my net income in those few days.

I wish I was able to continue this challenge, but unfortunately I woke up that Wednesday afternoon to find out that all my Facebook accounts were banned, including my profile.  They wiped out everything related to my card that was on file.  This has since decimated my earnings as I was completely focused on Facebook.  So I quit keeping track of the challenge.  I do know that if I had continued to keep track, I would’ve hit my goal already because I’m already promoting a handful of other offers and using a number of other traffic sources.

I’m now working on getting my income back up to acceptable levels.  I’m working on other traffic sources and trying to test some stuff outside of dating.

I hope to attempt this type of challenge again soon because it was turning out very well for those first 9 days.

Related posts:

1. February’s 28 Day Challenge!
2. CHALLENGE: 30 Campaigns in 30 Days! (again)
3. 30 Campaigns in 30 Days: Final Update

So now that my revenue and especially profit have taken a nosedive, I need to find some more profitable campaigns.  To combat my low numbers, I’m challenging myself to create a new campaign every day for the entire month of February.  This doesn’t count scaling a campaign to another gender, more ages or another traffic source.  I’m talking about creating a completely new advertising campaign every single day.

I saw a blog post a day or two ago, but I can’t find it anymore, that gave me the inspiration for this post and idea.  Thank you to whomever you are!

If any of my readers are experiencing lower revenue and profit figures, I challenge you to do the same!  If you’re going to attempt it, leave a comment below and let me know!   I’ll keep you guys updated on my progress halfway through the month and once again at the end of the month.

Edit: The inspiration came from David from PPVPlaybook.com and he is doing his own 30 Day Challenge.

Related posts:

1. Facebook Banishment and Follow up to February’s 28 Day Challenge
2. CHALLENGE: 30 Campaigns in 30 Days! (again)
3. Oklahoma, you should’ve listened… I gave away a 5-figure/day campaign.

Thank you for contacting Facebook. You’ve reached an email address that no longer accepts inquiries and we will not be able to respond to your message. If you have questions about creating an ad, inquiries regarding ad policy, or any other specific questions related to Facebook Ads, please visit the Ads Help Center at:

http://www.facebook.com/adshelp

For other Facebook product questions, please visit our general Help Center:

http://www.facebook.com/help

-The Facebook Team

Wonderful.

Anybody know how to contact Facebook?

Related posts:

1. Were your Facebook Ads disapproved yet again?
2. Facebook Ad Manager
3. Wanna dominate a micro-niche on Facebook?

So I’m just getting around today and was reading a couple posts on AffBuzz and came across this post, Spend $400 With Clicksor, Get $800! | StackThatMoney. I’ve never used Clicksor, but I figured this is as good a time as any to try it out. The deal works like this, if you spend $400 on a new CPV full page ad campaign, they will credit you $400 more to test that same campaign.

CPV Full Page Ad $400 Bonus Offer

Please note that this promotion ends November 12th, 2010 so jump on it if you’re interested!

Related posts:

1. $100 in free advertising on Google Adwords

I spent $260 just getting traffic for this campaign so I would be able to exclude certain, non-performing targeting criteria. I forgot to include in my original post that I was bidding 40c to get traffic, but I only received $10 worth of traffic. So I incread my bid to 50c to get traffic and I only spent $17 that day. Again, I increased my bid to 55c to get the traffic and I spent $38 that day and hit my campaign limit of $50 the next do so I let that bid ride out through the end of the campaign. The frequency cap was set to the default of 5 except for the last two days of the campaign, I changed it down to 3.

Below you will find tables that include the overall campaign results, the demographic breakdown and the conversion breakdown.

I’ve included a spreadsheet of the targeting criteria including the number of clicks, conversions and conversion ratios that you can download here. I’m going to exclude the following targeting criteria because either the conversion percentage was below average or the traffic was minimal.  These criteria are also in bold on the spreadsheet.

• Body Type – Big & Tall/BBW
• Drinking – Often
• Education – Associates Degree, Bachelors Degree, Graduate Degree and Masters Degree
• Income – 75,0001 – 100,000, 100,001 – 150,000 and 150,000+
• Intent – Putting in serious effort to find someone
• Marital Status – Divorced and Separated (targeting Singles only)
• Relationship (Search Type) – Activity Partner, Intimate Encounter and Talk/Email

The following criteria would’ve been eliminated, but I’m not given the ability to exclude these in the targeting on POF.  These criteria are also highlighted in gray on the spreadsheet.

• Drinking – NA
• Intent – NA

If you’re curious why I chose a particular targeting criteria and excluded it, please post in the comments and I’ll provide my reasoning.

Related posts:

1. Case Study: Using POF Conversion Tracking to weed out non-converters – Results
2. Case Study: Using POF Conversion Tracking to make a Profitable Campaign – Phase 2
3. Case Study: Using POF Conversion Tracking to weed out non-converters.

User Age

• About two thirds of all users are aged 25 to 44 years.
• The older the user the more likely they are to subscribe.

Women

• Statistically, slightly more women will complete a personality profile (eHarmony, Perfectmatch) than men and go on to subscribe
• Woman who have been previously married subscribe at a 25% higher rate than those who have not

Education

• The more highly educated a user, the more likely they are to subscribe.
• The more highly educated a user, the higher their lifetime value once subscribed
• Over 80% of the major dating site users have attended some college

Ethnicity

• Users with Japanese or Chinese backgrounds tend to subscribe longer than other ethnic groups
• Jewish users have a 10% higher lifetime value than any other religious group.
• Nearly 1/3 of users consider themselves religiously “unaffiliated”.

Parents

• 35% of woman have children under 18 , while only 16% of men report the same
• Generally, the more children under 18 a user has the less likely they are to subscribe
• Men who have been previously married subscribe at a 50% higher rate than those who have not.

Geographically

• Historically, user traction on dating offers has tended to be from urban based populations.  With the increased penetration of broadband access into rural America this is changing and internet use is increasing in these areas. (think ChristianMingle’s recent success)

Groups who will most likely not subscribe

1. Males aged 18 – 25
2. Lower levels of education
3. Lower salary levels
4. Users recruited from sites of convenience ie. Adult sites, celebrity sites, untargeted social network traffic

Groups most likely to subscribe or provide higher value

• Females 21 – 30
• Males 35+
• Higher education
• Higher salary

There were a couple things that surprised me here.  I didn’ t think that college-educated individuals would be more likely to subscribe.  I’ve never split-tested it to find out, but now that I think about it, it makes more sense.  Another thing that caught my attention is that females aged 21-30 provide a high value to the advertise.  I figured the ages would be higher than that.

Related posts:

1. The Dating vertical and copyright issues.
2. Wanna make money in the dating vertical?