I was recently concentrating really heavily on one campaign and scaling it out as quickly as I could.  After a couple weeks and almost 200,000 leads later, the advertiser pulled the offer from the network because it wasn’t backing out for them.  They must really suck at monetization because they couldn’t get the traffic profitable in any country that I sent traffic from.  I hate when you find something that works extremely well for you and it is pulled pretty quickly from you or the network as a whole.  The story is they will be doing some optimization on their back end and it will return in the next couple weeks.  I’ve heard this story before, but my fingers are crossed!

So now that my revenue and especially profit have taken a nosedive, I need to find some more profitable campaigns.  To combat my low numbers, I’m challenging myself to create a new campaign every day for the entire month of February.  This doesn’t count scaling a campaign to another gender, more ages or another traffic source.  I’m talking about creating a completely new advertising campaign every single day.

I saw a blog post a day or two ago, but I can’t find it anymore, that gave me the inspiration for this post and idea.  Thank you to whomever you are!

If any of my readers are experiencing lower revenue and profit figures, I challenge you to do the same!  If you’re going to attempt it, leave a comment below and let me know!   I’ll keep you guys updated on my progress halfway through the month and once again at the end of the month.

Edit: The inspiration came from David from PPVPlaybook.com and he is doing his own 30 Day Challenge.

So I tried changing my primary funding source in Facebook last night and it won’t let me.  Okay, no problem, let me email affiliates@facebook.com.   Upon doing so, I received the lovely reply below.

Thank you for contacting Facebook. You’ve reached an email address that no longer accepts inquiries and we will not be able to respond to your message. If you have questions about creating an ad, inquiries regarding ad policy, or any other specific questions related to Facebook Ads, please visit the Ads Help Center at:

http://www.facebook.com/adshelp

For other Facebook product questions, please visit our general Help Center:

http://www.facebook.com/help

-The Facebook Team

Wonderful.

Anybody know how to contact Facebook?

Dislcaimer: Since posting this, I’ve heard nothing good about Clicksor’s traffic quality, so proceed with caution!

So I’m just getting around today and was reading a couple posts on AffBuzz and came across this post, Spend $400 With Clicksor, Get $800! | StackThatMoney. I’ve never used Clicksor, but I figured this is as good a time as any to try it out. The deal works like this, if you spend $400 on a new CPV full page ad campaign, they will credit you $400 more to test that same campaign.

CPV Full Page Ad $400 Bonus Offer

Please note that this promotion ends November 12th, 2010 so jump on it if you’re interested!

Well, this is definitely a case study my readers will appreciate and one that turned out very well.

I spent $260 just getting traffic for this campaign so I would be able to exclude certain, non-performing targeting criteria. I forgot to include in my original post that I was bidding 40c to get traffic, but I only received $10 worth of traffic. So I incread my bid to 50c to get traffic and I only spent $17 that day. Again, I increased my bid to 55c to get the traffic and I spent $38 that day and hit my campaign limit of $50 the next do so I let that bid ride out through the end of the campaign. The frequency cap was set to the default of 5 except for the last two days of the campaign, I changed it down to 3.

Below you will find tables that include the overall campaign results, the demographic breakdown and the conversion breakdown.

I’ve included a spreadsheet of the targeting criteria including the number of clicks, conversions and conversion ratios that you can download here. I’m going to exclude the following targeting criteria because either the conversion percentage was below average or the traffic was minimal.  These criteria are also in bold on the spreadsheet.

• Body Type – Big & Tall/BBW
• Drinking – Often
• Education – Associates Degree, Bachelors Degree, Graduate Degree and Masters Degree
• Income – 75,0001 – 100,000, 100,001 – 150,000 and 150,000+
• Intent – Putting in serious effort to find someone
• Marital Status – Divorced and Separated (targeting Singles only)
• Relationship (Search Type) – Activity Partner, Intimate Encounter and Talk/Email

The following criteria would’ve been eliminated, but I’m not given the ability to exclude these in the targeting on POF.  These criteria are also highlighted in gray on the spreadsheet.

• Drinking – NA
• Intent – NA

If you’re curious why I chose a particular targeting criteria and excluded it, please post in the comments and I’ll provide my reasoning.

My affiliate manager, Michael Crouch over at Neverblue, recently sent me a pretty good report on the dating vertical.  This can provide some great info if you’re looking to get the highest quality traffic to your offer, especially if you’re running a CPS offer.

User Age

• About two thirds of all users are aged 25 to 44 years.
• The older the user the more likely they are to subscribe.

Women

• Statistically, slightly more women will complete a personality profile (eHarmony, Perfectmatch) than men and go on to subscribe
• Woman who have been previously married subscribe at a 25% higher rate than those who have not

Education

• The more highly educated a user, the more likely they are to subscribe.
• The more highly educated a user, the higher their lifetime value once subscribed
• Over 80% of the major dating site users have attended some college

Ethnicity

• Users with Japanese or Chinese backgrounds tend to subscribe longer than other ethnic groups
• Jewish users have a 10% higher lifetime value than any other religious group.
• Nearly 1/3 of users consider themselves religiously “unaffiliated”.

Parents

• 35% of woman have children under 18 , while only 16% of men report the same
• Generally, the more children under 18 a user has the less likely they are to subscribe
• Men who have been previously married subscribe at a 50% higher rate than those who have not.

Geographically

• Historically, user traction on dating offers has tended to be from urban based populations.  With the increased penetration of broadband access into rural America this is changing and internet use is increasing in these areas. (think ChristianMingle’s recent success)

Groups who will most likely not subscribe

1. Males aged 18 – 25
2. Lower levels of education
3. Lower salary levels
4. Users recruited from sites of convenience ie. Adult sites, celebrity sites, untargeted social network traffic

Groups most likely to subscribe or provide higher value

• Females 21 – 30
• Males 35+
• Higher education
• Higher salary

There were a couple things that surprised me here.  I didn’ t think that college-educated individuals would be more likely to subscribe.  I’ve never split-tested it to find out, but now that I think about it, it makes more sense.  Another thing that caught my attention is that females aged 21-30 provide a high value to the advertise.  I figured the ages would be higher than that.