I have no factual evidence or anything, but their advertisement, which I’ve included below, leads me to think that.  Also in support of this is my rare notice of any affiliate advertisements. Anyways, I felt I needed to make a post. Now that I’m a full time affiliate I’ll have more time to blog and give you all some good reading material.

Edit: Sorry guys, I don’t know why the picture looks like crap on the preview.  Just click the image and it’ll be fine.

Period.  Discuss.

We all knew it was coming.  I, for one, will not be using this.  They say it’s in beta now so I’m not sure how many others have access to it.   They even tell me to click the Tracking link in the left navigation menu and guess what… There’s no link.  Great job, Facebook!

I’ve attached a .pdf file for you guys to read over.  Download Facebook’s Conversion Tracking Guide.

I’ve included a few excerpts below.

• Your tracking tag is specific to your Facebook advertising account. To generate a new tag, simply go to your Ads Manager and click on the “Tracking” link in the left hand navigation. That will take you to the Tag Management page. From here, you can create a new tracking tag. Before your tag is generated, you have an opportunity to name the tag, choose the type of conversion event that you’ll track on your website and specify a value associated with the conversion. After you hit the “Save” button, you’ll be able to copy and paste the tag into your website code.
• Implementing your Facebook tracking tag is as simple as copying and pasting your tag into your website code. Facebook will record a conversion every time a tracking tag is loaded. A tag is loaded when a person initiates the conversion event as defined by you and where you put the code on your site. There are a number of different places you could insert your tag(s) depending on the action on your website that you would like to track.
• By generating a conversion tracking tag on Facebook and copying and pasting it into the appropriate code on your website, you can track things like individual page views, purchases, registrations or downloads. You could even track a series of page views to determine the path someone takes to these conversion events.

Have you always wondered how guys on Facebook get those pictures of half-naked girls approved on their ads?  So have I!  The only hypothesis I’ve come up with after submitting tens of thousands, maybe hundreds of thousands of ads is that they hide it in a submission of ads.

I’ve found that if I lead off with some scantily clad women all the ads will be disapproved, regardless of what the ads look like.  If the first picture the Facebook Ad Reviewer sees is a really provocative picture, you can kiss the rest of your submissions goodbye.  They will all be disapproved.

One method I like to use is to throw up 10 images at a time.  What I suggest is take 50 decent pictures, throw those ads up first and make sure they’re good to go.  Then for your last 2 or 3 images throw up some that wouldn’t normally get approved.  I’ve seen this work a number of times for myself.  You might also want to mix these 2 or 3 in the middle of these 50 ads.

Try it out and let me know if you have any luck!

This is a follow-up to Split Testing on Facebook Case Study: Part 1 and Split Testing on Facebook Case Study: Part 2.

After having 2 sets of images have their CTR die out on me I got lazy and tested out another another ad copy and saw my conversions tank by 54% so I figure the ad copy had to be misleading.   So I decided I wanted to try out 5 completely different sets of ad copy and see the difference between their conversion rates.  I tried to relate each ad title with the description.  I used the same images as my first go around so I know they can perform decently and since I haven’t ran them in awhile their CTR should at least be respectable now.

Here are the stats for the last 7 days according to Prosper.

• Ad Copy 1 (Original): 8280 Clicks, 438 Conversions, 5.29% Conversion Ratio
• Ad Copy 2: 12612 Clicks, 498 Conversions, 3.95% Conversation Ratio
• Ad Copy 3: 441 Clicks, 9 Conversions, 2.04% Conversion Ratio
• Ad Copy 4: 323 Clicks, 10 Conversions, 3.1% Conversion Ratio
• Ad Copy 5: 721 Clicks, 34 Conversions, 4.72% Conversion Ratio

I found it pretty crazy that my original ad copy converted best for me after the split testing I did.

So here’s concrete proof that split testing makes a huge difference!  If you’ve never split tested your ad copy, DO IT NOW! I’ve never done much split testing of ad copy until I ran this campaign and have finally came to an amazing revelation, even though I should’ve known it.

On Facebook your CTR depends on the image you use in your ad copy.  Your conversion ratio depends on the text in your ad copy!  It is imperative to split test both!