Case Study: Using POF Conversion Tracking to make... I spent $550 and tried to split the amount between the male and female campaigns for Singlesnet. I've included a copy of ad copy split testing results and the conversion...
Case Study: Using POF Conversion Tracking to make... I spent $550 and tried to split the amount between the male and female campaigns for Singlesnet. I've included a copy of ad copy split testing results and the conversion...
Case Study: Using POF Conversion Tracking to make a... Plenty of Fish has recently implemented conversion tracking into their ad platform. This will show you the exact characteristics of your converting users. You can use...
Hide the Referral Analytics on your tracking domain! Here recently a buddy of mine hit me up on AIM and say hey man, I see that you're running X offer on Y traffic source. I asked him how he knew and he said he simply looked...
$250 Worth of Media Buy Advice Here recently I finally took part in my first media buy and I ended up losing my $250 because of the mistakes I made. I was all dreamy-eyed because it was my first media...
Posted by Riley Pool | Posted in Personal | Posted on 22-06-2010
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At my day job, we’ve been going through layoffs for the past year because our business has been slowed. I started in April 2008 and we had about 30 staff members, we grew to 70 within a year and are now back down to the high 20′s, I forget the exact count. I’ve survived many rounds of layoffs and haven’t really been worried because I know I’m in a good position to last until the very end. However, I have decided to volunteer for the next round of layoffs at my company, should they happen. They’re expected to happen by month’s end, but we haven’t received the official word, yet.
I have decided the time is now to see if I want to be a full-time affiliate. I’m going to take this summer to see what I’m able to achieve as an affiliate now that I’ll have the entire day to work on researching, developing and optimizing campaigns instead of a couple hours every night. Although I hate change, I’m extremely excited for this to happen.
I also am interested in pursuing my MBA in Finance, so I’m going to see if I can get accepted into graduate school as well.
Posted by Riley Pool | Posted in Personal | Posted on 11-05-2010
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Only temporarily… In reality, I took a much-needed vacation. It was a 5-day cruise down to Progreso and Cozumel, Mexico. All I’m gonna say is cruises are not made for 20-something singles. They’re designed for couples and older folk. I don’t wanna go into every single detail, but I made the cruise fun by drinking, A LOT! I’ll include an overview of the days, but that’s all you guys get. If you have specific questions post a comment and I’ll answer.
I drove from Tulsa, OK to Galveston, TX on Friday night to get there Saturday at noon for. It was about a 10 hour drive and wasn’t as bad as I thought. I was so tired from driving all night that I ended up sleeping the entire first evening of the cruise and missed the best event, the only event for singles the entire trip. FML! Oh well…
The first full day was a Fun Day at Sea. They had activities during the day for you to participate in, but they were geared towards older folk. They included events such as an Art Auction and Comedy Routines. Once we got up and around we took the Vodak we smuggled on the ship and drank 3/4 of the bottle and decided to spend the day find out what the ship had to offer while drinking as many beers and Strawberry Daquiris I could.
The following day we had our first stop, in Progreso, Mexico. I signed up for a shore excursion called the Corona Beach Party that lasted 4 hours. They took us to a small beach and we had an open bar with all the Coronas, Margaritas and Pina Coladas we could handle. We had all the usual beach activities such as volleyball, singing, tug-o-war, waverunners for rent, etc… The best part of this excursion was the fact we walked into town and talked with the locals. They tried to sell us everything, including pipes, weed, cocaine and pills. It was probably my favorite part about the cruise.
The next day was a stop in Cozumel, Mexico. I signed up for a Sail, Snorkel and Beach Party shore excursion. A boat took us down the coastline about 20 minutes where we could snorkel for about 20 minutes. The waters were as clear as everything advertises they are. It was amazing. We could easily see the bottom which was probably around 40 feet. Then they took us to a secluded beach and there were toys in the water such as trampolines, a wall to climb on and other things. We had enough time to rent waverunners this time and they were a blast. It was the first time I’ve ever ridden one and now I want to buy one. They finally took us back so we could board ship and we at at Three Amigos before boarding. Since me and the guy I went with forgot our watches we didn’t know how much time we did or didn’t have to mess around, so we boarded the ship and we were about 2 hours early. We were already drunk and decided to take a nap before dinner.
The next day was another Fun Day at Sea which I made fun by probably being the drunkest person on the ship. I spent the day playing roulette and running up a $250 bar tab that day. The nightcap was dancing my ass off at the Stripes club on the ship.
We docked on Thursday and spent the weekend relaxing in Galveston and came back home Sunday. One of my most favorite places to eat is Pappadeux. If you’re ever in or around Houston or Dallas, stop in and eat there. You will not be disappointed!
The guys from Revenue Ads scored some playoff tickets and invited me down to watch the game. The Oklahoma City Thunder are playing the Los Angeles Lakers in the First Round of the NBA’s Western Conference Playoffs. This is a big deal for us Oklahomies. This is our first professional sports team and the first professional playoff game ever played in Oklahoma.
Now I have a dilemma because my favorite team is the Los Angeles Lakers and always has been since I was young. But, I ALWAYS root for the home team. I decided I was going to root for the Oklahoma City Thunder because it was our state’s first playoff game ever, and I’m pretty confident that my Lakers will win the series.
The Lakers came out strong with a 10-0 lead and it looked like we would never score. We would keep getting within 1 or 2 possessions, but every time we would gain some momentum Kobe would shoot one of his daggers and kill it for us. There were a handful of great dunks, notably one by Russell Westbrook, of which I’ve included a video below. The Lakers were up 5 to end the 1st quarter, 7 at half time and 1 heading into the 4th quater. We didn’t sit for a large portion of the game and not at all in the 4th quarter. We were finally able to take the lead with around 8 minutes remaining thanks to our defense and Kevin Durant finally getting into a rhythm after slumping all game long.
It turned out to be a freaking awesome game and I couldn’t have asked for a better game to attend. The environment was absolutely insane. The noise level was off the charts. After the game Kobe Bryant was quoted as saying, “It was one of the loudest crowds I’ve ever played before in the postseason.“ And every seat had a blue Rise Together shirt on the back of it, turning the entire arena into a sea of blue.
I’m thankful for Clay Bennett and his desire to bring the team to Oklahoma City. This Thunder team really has a lot going for them. They had a 50-win season, made the playoffs and are the youngest team in the NBA if I’m not mistaken. Their really young nucleus will allow for us to build an even better team in the coming years. Even their coach, Scott Brooks, was awarded the NBA Coach of the Year award in the pregame ceremonies.
As you might have read in one of my previous posts, I helped organize a meetup for Oklahoma affiliates. I would first like to thank Revenue Ads, Ndustry Clix and NDemand for sponsoring a great weekend. I won’t lie, I was a little butthurt because the Meetup202 guys wouldn’t endorse it because I wouldn’t hold it regularly every 4-6 weeks.
Day 1
You couldn’t ask for better weather on my trip to Revenue Ads‘ office in Oklahoma City. I got there and got to meetup with Dylan Stout, my affiliate manager, Brandon, Edgar and Matt. They had catered in Rib Crib for lunch and had all the pop and more importantly alcohol I could get my hands on. And the most important thing was they had a television ready to rock so I could watch all the freaking March Madness games that were on. I stayed glued to this tv while everybody showed up and got ready for lunch. Sorry to everybody I didn’t chat with a bunch. March Madness is serious business! Lunch went well and I got to bullshit with a number of guys from around Oklahoma, including one that came up from the Dallas area.
After lunch Murray Newlands gave a pretty informative and broad overview about to get started in mailing. He also let the attendees know how to setup campaigns and optimize. If I was into mailing, it would’ve been a lot better for me. I do believe it was a good overview into another aspect of affiliate marketing that most people aren’t involved in.
Next, my brother from another mother, Ian Fernando gave a great presentation on a few niche ideas on how to market an offer to different crowds using different traffic sources. You can check out his presentation on Scribd. If you’re stuck in a rut right now, he has a great couple of ideas you can check out.
Then, Revenue Ads, Ndustry Clix and NDemand all rented us a party bus so we could roll in style to go eat at Boulevard Steakhouse in Edmond. The food there was nothing short of amazing! Best steak I’ve had in a minute. Finally we to Red Pin to get in on some bowling action. It looked like everybody had a great time. I say looked like because I was off in the corner glued to the television watching the final March Madness games of the day. After bowling I called it a night and crashed at the Skirvin Hilton in OKC. The King Suite is niiiice! The Lakers blamed a lost to the OKC Thunder on the ghosts of the Skirvin, but I didn’t see any.
Oh man, day 2. This day started with me looking outside to a bunch of snow, which was a bummer. But Mike Pacheco from Ndustry Clix cam and picked up me and Ian Fernando at the Skirvin and Kevin and James from XY7. The plan was to go watch the 2nd round of the March Madness games at the Ford Center in a suite that Ndustry Clix got for us. So we had to bullshit for a couple of hours between eating and 3:10pm, when they finally opened the doors to allow us in. Doing this wasn’t an easy task because it was freezing and snowing outside. We finally were able to get in and start drinking. You have to be ready to get your drink on during this time. The NCAA doesn’t allow for alcoholic beverages to be served or consumed while the game is being played. The cops would literally come around and give you a 3-minute warning on your drinking time. So before the games, during halftime and between games you better be ready to chug!
Check the empty cups! Ian even had a sick freestyle. I’m trying to score this video for all my readers. I think he might be slated for a guest appearance with the Paper Clique!
The first game made the entire trip for me. Kansas was upset by Northern Iowa and was the upset of the tournament, so far. Kansas State held on to beat BYU by 10 or so. I’ve included a handful of pictures I took from the games below.
After the games Mike from Ndustry Clix took us to Crab-town. Ian Fernando, Kevin, James and I murdered some seafood there. They litterally throw a huge bucket of shrimp, crabs, potatoes, onions and who knows what else on the table and we devoured it like animals.
I couldn’t have asked for a better weekend from Revenue Ads, Ndustry Clix and NDemand. Plus, I was able to do some great networking and even picked up a handful of tips that I have already been implementing into my campaigns.
P.S. -- Sorry guys for the lack of pictures. Kevin from XY7 and Ian Fernando both have a lot more pictures than I do. I even stole some of theirs. Thanks guys!
Gotta give a shoutout to all the Affiliate Networks that sent me a gift this holiday season.
Convert2Media sent me a nice little box of goodies. It included chocolates, crackers, smoked salmon and more. I wasn’t expecting anything from these guys as I’m not a super affiliate and this a helluva network. Anytime I’ve got questions I always hit up my AM over there, Mike. He’s always letting me know of new offers that they’re getting that I might do well with. I’ve included pictures of the assortment below.
