RileyPool.com » Plenty of Fish

POFPrimer.com – The #1 Guide to Make Money Online by Advertising on PlentyofFish.com

Riley — Thu, 26 Jan 2012 08:57:46 +0000

I recently developed an info product to help affiliates advertise on POF. It’s called POFPrimer.com. This guide covers everything from basic account functions and automation tools all the way to my wildly popular, and very detailed case studies.

There is a ton of exclusive information that I haven’t shared elsewhere. I’ve detailed some of the information available to members below. Memberships are lifetime memberships, there are no monthly recurring costs to stay a member.

Targeting – This is the single most crucial part of your campaign. Every single targeting option is broken down in detail and I discuss how you can use multiple targeting options to create angles for your campaigns.
Ad Copy – I cover every aspect of writing your ad, including the use of POF’s dynamic insertion tags and how to increase your CTR. I even give away the ad copy that has been responsible for the bulk of my revenue over the past 3 years.
Creatives – I give away the same creatives I’ve used over the last year and a half that has generated me revenues approaching seven figures. There are also links to a virtually endless supply of creatives, both male and female.
Optimizing Campaigns – If you’re getting conversions, but having a tough time getting profitable, I break down how to properly optimize your campaign to realize a positive ROI.
Scaling Campaigns – I explain 11 different ways you can scale your campaigns on POF to turn into a real moneymaker.
Case Studies – If you’ve seen the case studies I’ve done on this blog, this just expands on that information. There are few case studies I’ve done on POF that haven’t been posted anywhere else! On a few of the new case studies I even go as far as giving you my best creatives, including the profitable ones from my WAP case study!
External Case Studies – A collection of 10 more case studies that have been posted across the Internet about POF that includes everything from the new Pets targeting option, the new 310×110 placements, similar, but different headlines, border and background shading and most importantly, even profitable campaigns that are outside of the dating vertical.
Further Research – Another collection of great POF information you can put to use including a scraper, the POF demographic tool and blog posts I’ve gathered that will help you increase your ROI.

Best of all, members can comment on all of my content with any questions they may have and I will personally be answering all questions.

Everybody that reads my blog is eligible for 15% off any membership by using the “rileypool” coupon.

MEMBERSHIP OPTIONS

POF Primer – $59.99 – You have complete access to all the content on POFPrimer.com.
Campaign Setup, Targeting & Creatives – $27.99 – This membership has access to the Overview, POF Basics, Campaign Creation and Creating Ads tabs and all their child pages. You can preview the content on the Optimize & Scale, Reporting and Research tabs.
Optimizing, Scaling & Reporting – $19.99 – This membership has access to the Overview, POF Basics, Optimize & Scale and Reporting tabs and all their child pages. You can preview the content on the Campaign Creation, Creating Ads and Research tabs.
Case Studies & Research – $27.99 – This membership has access to the Overview, POF Basics and Research tab and all their child pages. You can preview the content on the Campaign Creation, Creating Ads, Optimize & Scale and Reporting tabs.

P.S. – Everybody that signs up as a member (even free members) becomes an affiliate and you will make 40% on the first sale.

Driftnet – A 3rd Party POF Campaign Management Utility

Riley — Thu, 01 Sep 2011 03:45:46 +0000

I was recently having a chat with Ben at POF about what is and isn’t allowed on POF and he mentioned to me a new, and very useful 3rd party POF campaign management utility called Driftnet.

I had a brief chat with the owner and he’s genuinely interested in hearing feedback from and he wants to know what he can do to improve the application. He’s also interested in developing add-ons to other other platforms. If you have any feedback or suggestions for him, you’re encouraged to email him at mjhayter@gmail.com.

Campaign Name Search – Allows you to search and filter your campaigns based on their name and/or status.
Creatives Overview – Drill down and browse your creatives without leaving the campaign page. You can pause your poorly performing ads from here, and also compare them with other campaigns at the same time.
Removes Unneeded Elements – Removes the graph and other unneeded page elements including the paging to maximize the screen real estate and make it easier to find your campaigns.
Displays Vancouver Time – Make sure you get those ads ready and submitted while the POF team is still in the office!

Right now Driftnet is a one-time payment of $19.95. Subsequent updates to the application that will be sent out with no charge for as long as I continue to maintain the software. I plan to continue updating the software and adding new features for the near future, unless Plenty of Fish decide to drastically change their advertising platform.

I believe this is completely worth $19.95 and was about to buy it myself before I was sent a review copy when I told him I was going to make a post about it.

You can view the original website about DriftNet here

Disclaimer: I was given a free review copy of this program once I contacted the author about an affiliate program.

CHALLENGE: 30 Campaigns in 30 Days! (again)

Riley — Thu, 25 Aug 2011 02:14:19 +0000

I tried doing a 28-Day Challenge in February and ended up being banned from Facebook in the middle of the month and I said I would try it again, so here it is…

Let’s say I’ve been really slacking the last two months and I haven’t had any motivation to work. I’m trying to hold myself accountable by stating I would throw up 30 campaigns in 30 days and see what I can make happen.

My main traffic sources this time around will be PlentyofFish, SiteScout and TrafficVance. I will mainly be doing direct linking, but I’ll have a few campaigns with landers. I’ll try to keep you all updated weekly and let you know what transpires.

I know I did this last time and I had seen great success with a few campaigns and I’m hoping that’ll happen again this time.

If you have any offer suggestions, let me know in the comments below If you do suggest an offer, I’ll provide detailed feedback on how I setup the campaign in my weekly updates.

Case Study: WAP & IAB Traffic on POF (Weekend 3 – Stats)

Riley — Thu, 14 Jul 2011 11:08:58 +0000

Stats through the end of the weekend are below.

Campaign	CTR	Clicks	Conv’s	Conv. Ratio	Spent	Revenue
SD ≤ 25 & LC ≤ 50	0.867%	267	10	3.75%	$33.44	$35.00
Login Count 50 – 100	0.578%	54	4	7.41%	$12.80	$14.00
Login Count 100 – 150	0.655%	54	2	3.51%	$20.66	$7.00

These stats are probably skewed somewhat because it was July 4th weekend in the US.

I was playing with my bids all weekend and they were all over the place. One day I’d get some traffic and I’d raise my bid and get less traffic, so I upped it more to get a ton of traffic so I went back down to my middle bid and got a lot more traffic. So it was all over the place, again, I’m attributing this to the holiday weekend.

I did decide to scale out my campaigns to the 18-24, 30-34 and 35-39 demographics and was able to realize profits in all demographics using data I compiled from the tests I did in the 25-29 demographic.

So take this data, make your own campaigns and go make some money!

Case Study: WAP & IAB Traffic on POF (Weekend 2 – Stats)

Riley — Mon, 11 Jul 2011 12:26:32 +0000

Campaign	CTR	Clicks	Conv’s	Conv. Ratio	Spent	Revenue
Original Campaign	0.489%	372	5	1.34%	$64.01	$17.50
Session Depth ≤ 20	0.511%	442	13	2.94%	$66.89	$49.00
Login Count ≤ 50	0.867%	341	13	3.81%	$33.77	$49.00

I barely did any optimization on the images, I only got rid of the ones that were having the worst CTR, like the worst 10% and that equated to like 2 or 3 images on each campaign. I also submitted 37 creatives for each campaign and all but one creative was approved in every campaign.

My conversion ratio on the original campaign has tanked. I’m contributing that to the other two campaigns. I also wasn’t getting much traffic on it at 40c and raised it to 45c on Friday and 50c on Saturday.

The campaign targeting Login Count ≤ 50 wasn’t getting any traffic so I jumped the bid to 50c on Friday and 60c on Saturday and I’m still not hitting my campaign budget of $20 per day. I have a feeling that there’s not a lot of traffic here because users who are new to POF might not know of the iPhone app just yet, but I’m only guessing.

The campaign targeting Session Depth ≤ 20 was getting plenty of traffic, but I jumped it to 45c on Friday since I bumped everything else and then knocked it back down to 40c on Saturday. I was able to spend most of that $20 budget every day. I’m pretty sure by playing with my bid on this campaign and optimizing the creatives, I could get this profitable.

Plans for this coming weekend are to create a campaign that combines Session Depth ≤ 20 and Login Count ≤ 50. I also want to scale the campaign on Login Count to 50 – 100 and 100 – 150 to see how they perform.

Just so you guys know I’m more about testing out things and seeing how different targeting combo’s work on WAP traffic and not necessarily going for a profit. I’m just trying to find out what works and what doesn’t.

Case Study: WAP & IAB Traffic on POF (Weekend 1 – Stats)

Riley — Thu, 07 Jul 2011 08:20:18 +0000

Stats through the end of the weekend are below.

Offer	Clicks	Conversions	Conv. Ratio
Flirt Facebook App	285	4	1.40%
MeetMoi	790	24	3.04%

The Flirt offers paused that Friday at midnight and with the dismal performance, I stopped split testing the offer.

Campaign	CTR	Clicks	Conversions	Conv. Ratio
160×600	0.119%	63	0	0%
300×250	0.518%	685	19	2.77%
728×90	0.287%	327	9	2.52%

On all the campaigns, I already went through and got rid of the ads with the lowest CTR’s. With the 160×600 having a shitty CTR and no conversions, I decided to pause that campaign late Friday night as well. The 300×250 campaign is showing the most promise and already had a 20% ROI on Sunday. The 728×90 campaign is showing some possibility of being profitable, but with the current targeting the volume will be very low because I’ve had to lower the bid.

Speaking of bids, I’ve been playing with them and I’m still trying to figure out the sweet spots for mobile traffic. Right now I’m at 35c CPM on the 300×250 campaign and 25c CPM on the 728×90 campaign.

I’m also debating on creating some separate 300×250 campaigns to test out additional targeting criteria, such as login count, session depth and ads clicked. My thinking is it’ll follow the same patterns as my previous case studies on regular web traffic, but I’m worried about sacrificing my volume.

Also for those wondering, I submitted 21 creatives and only 15 were approved in the 160×600 campaign. I submitted 37 creatives and only 28 were approved in the 300×250 campaign. And I submitted 13 creatives and all 13 were approved in the 728×90 campaign.

Case Study: WAP & IAB Traffic on POF (Weekend 1)

Riley — Thu, 30 Jun 2011 11:00:53 +0000

If you’re a member of PPVPlaybook.com Forums, you’ll already know what’s happening in this campaign as it’s a follow along campaign over there.

I’m testing WAP (mobile) traffic from POF. I’ll be direct linking this offer. I’ll be testing each of the different IAB sizes, 160×600, 300×250 and 728×90 to see which performs the best. I’m split testing two offers, MeetMoi (WAP optimized) and the Flirt Facebook App.

The campaign details and targeting information are below.

Budget: $25/day
Bid: 50c (70c for 728′s)
Frequency Cap: 3
Country = US
Age Between 25, 29
Gender = Male
Marital Status = Single, Widowed, Divorced or Separated
Browser Type = Android/iPhone

I’ll be using proven creatives with great click-thru-ratios and conversion rates.

Plenty of Fish Case Study: Who clicks? Who Converts? Find out now!

Riley — Thu, 19 May 2011 18:57:05 +0000

Plenty of Fish recently introduced a new targeting criterion on May 6th, 2011 that allows to target which users that have clicked a certain number of ads. You now have three options available. Hopefully in the near future they’ll split up the middle option into groups of 5.

Ads Clicked 0-4
Ads Clicked 5-19
Ads Clicked 20+

As soon as they announced this I immediately wanted to test this. The campaign details are below. Only thing that changed between campaigns was Ads Clicked. I used the same offer and same creatives for all these tests. The test was run Tuesday, May 10th – Monday, May 16th.

Country = United States
Age Between 18, 24
Gender = Male
Marital Status = Separated, Widowed, Divorced, Single
Browser Type ≠ Android/iPhone
Ads Clicked = 0-4 or 5-19 or 20+
Frequency Cap: 3
Bid: 50c

Campaign	Ads Clicked 0-4	Ads Clicked 5-19	Ads Clicked 20+
Impressions	300,244	299,129	292,424
Clicks	407	428	494
CTR	0.136%	0.143%	0.169%
Conversions	19	19	12
Costs	$150.12	$149.56	$146.21
Conv. Ratio	4.67%	4.44%	2.43%

Case Study: Using POF Conversion Tracking to weed out non-converters – Results

Riley — Sat, 13 Nov 2010 10:52:33 +0000

Sorry it took me quite some time to post this follow up post, but it was quite a bit tougher to get traffic. After hearing a couple people tell me they were seeing the same exact ad copy on POF, I’m assuming that a number of affiliates copied my campaign and tried to make some money, and I hope many of you were able to! I always like helping out new affiliates looking for their first breakthrough campaign.

This campaign was an exact copy from the POF: Weeding out non-converters using Conversion Tracking post, including images, except for the targeting criteria I excluded as described in POF: Weeding out non-converters using Conversion Tracking – Phase 2. I ran this campaign from October 28th – November 8th and was only able to spend about $20-$25/day although my budget was set to $50/day. I also assume this was from increased competition, but it may have very well been that there was less traffic available due to the targeting criteria I excluded, or a combination of both. There’s really no way to tell, unless I was to change the targeting mid-campaign and I didn’t want to jeopardize the integrity of the results of this case study.

Campaign Stats
Spent	$265.43
Clicks	1043
CPC	$0.2545
CTR	0.216%
Conversions	150
Conversion Rate	14.190%
Revenue	$486.30
Profit/Loss	$220.87

In comparing my results from the original, POF: Weeding out non-converters using Conversion Tracking post, the results are almost identical. There were minute changes across the board, but typically you would expect the numbers to taper off pretty quickly, which is something you commonly see on PlentyOfFish. As you can see this campaign was running strong for a total of three weeks.

I’ve decided to include an available download of my conversion breakdown spreadsheet if you’re interested in that again. Other than that, I’m not really sure what data you, my readers, would like to see. If you have any requests or questions, please make a comment and I’ll post whatever you’re interested in.

If you’re looking for extra revenue, you might want to try targeting users with a Login Count between 50-100 or try using the IAB placements!

Case Study: Using POF Conversion Tracking to weed out non-converters – Phase 2

Riley — Thu, 28 Oct 2010 15:28:36 +0000

Well, this is definitely a case study my readers will appreciate and one that turned out very well.

I spent $260 just getting traffic for this campaign so I would be able to exclude certain, non-performing targeting criteria. I forgot to include in my original post that I was bidding 40c to get traffic, but I only received $10 worth of traffic. So I incread my bid to 50c to get traffic and I only spent $17 that day. Again, I increased my bid to 55c to get the traffic and I spent $38 that day and hit my campaign limit of $50 the next do so I let that bid ride out through the end of the campaign. The frequency cap was set to the default of 5 except for the last two days of the campaign, I changed it down to 3.

Below you will find tables that include the overall campaign results, the demographic breakdown and the conversion breakdown.

Campaign Stats
Spent	$261.37
Clicks	1059
CPC	$0.2468
CTR	0.218%
Conversions	149
Conversion Rate	14.069%
Revenue	$484.25
Profit/Loss	$222.88

I’ve included a spreadsheet of the targeting criteria including the number of clicks, conversions and conversion ratios that you can download here. I’m going to exclude the following targeting criteria because either the conversion percentage was below average or the traffic was minimal. These criteria are also in bold on the spreadsheet.

Body Type – Big & Tall/BBW
Drinking – Often
Education – Associates Degree, Bachelors Degree, Graduate Degree and Masters Degree
Income – 75,0001 – 100,000, 100,001 – 150,000 and 150,000+
Intent – Putting in serious effort to find someone
Marital Status – Divorced and Separated (targeting Singles only)
Relationship (Search Type) – Activity Partner, Intimate Encounter and Talk/Email

The following criteria would’ve been eliminated, but I’m not given the ability to exclude these in the targeting on POF. These criteria are also highlighted in gray on the spreadsheet.

Drinking – NA
Intent – NA

If you’re curious why I chose a particular targeting criteria and excluded it, please post in the comments and I’ll provide my reasoning.