Stats through the end of the weekend are below.

The Flirt offers paused that Friday at midnight and with the dismal performance, I stopped split testing the offer.

On all the campaigns, I already went through and got rid of the ads with the lowest CTR’s. With the 160×600 having a shitty CTR and no conversions, I decided to pause that campaign late Friday night as well. The 300×250 campaign is showing the most promise and already had a 20% ROI on Sunday. The 728×90 campaign is showing some possibility of being profitable, but with the current targeting the volume will be very low because I’ve had to lower the bid.

Speaking of bids, I’ve been playing with them and I’m still trying to figure out the sweet spots for mobile traffic. Right now I’m at 35c CPM on the 300×250 campaign and 25c CPM on the 728×90 campaign.

I’m also debating on creating some separate 300×250 campaigns to test out additional targeting criteria, such as login count, session depth and ads clicked. My thinking is it’ll follow the same patterns as my previous case studies on regular web traffic, but I’m worried about sacrificing my volume.

Also for those wondering, I submitted 21 creatives and only 15 were approved in the 160×600 campaign. I submitted 37 creatives and only 28 were approved in the 300×250 campaign. And I submitted 13 creatives and all 13 were approved in the 728×90 campaign.

If you’re a member of PPVPlaybook.com Forums, you’ll already know what’s happening in this campaign as it’s a follow along campaign over there.

I’m testing WAP (mobile) traffic from POF. I’ll be direct linking this offer. I’ll be testing each of the different IAB sizes, 160×600, 300×250 and 728×90 to see which performs the best. I’m split testing two offers, MeetMoi (WAP optimized) and the Flirt Facebook App.

The campaign details and targeting information are below.

Budget: $25/day
Bid: 50c (70c for 728′s)
Frequency Cap: 3
Country = US
Age Between 25, 29
Gender = Male
Marital Status = Single, Widowed, Divorced or Separated
Browser Type = Android/iPhone

I’ll be using proven creatives with great click-thru-ratios and conversion rates.

Plenty of Fish recently introduced a new targeting criterion on May 6th, 2011 that allows to target which users that have clicked a certain number of ads. You now have three options available. Hopefully in the near future they’ll split up the middle option into groups of 5.

• Ads Clicked 0-4
• Ads Clicked 5-19
• Ads Clicked 20+

As soon as they announced this I immediately wanted to test this.  The campaign details are below. Only thing that changed between campaigns was Ads Clicked. I used the same offer and same creatives for all these tests. The test was run Tuesday, May 10th – Monday, May 16th.

• Country = United States
• Age Between 18, 24
• Gender = Male
• Marital Status = Separated, Widowed, Divorced, Single
• Browser Type ≠ Android/iPhone
• Ads Clicked = 0-4 or 5-19 or 20+
• Frequency Cap: 3
• Bid: 50c

Sorry it took me quite some time to post this follow up post, but it was quite a bit tougher to get traffic.  After hearing a couple people tell me they were seeing the same exact ad copy on POF, I’m assuming that a number of affiliates copied my campaign and tried to make some money, and I hope many of you were able to!  I always like helping out new affiliates looking for their first breakthrough campaign.

This campaign was an exact copy from the POF: Weeding out non-converters using Conversion Tracking post, including images, except for the targeting criteria I excluded as described in POF: Weeding out non-converters using Conversion Tracking – Phase 2. I ran this campaign from October 28th – November 8th and was only able to spend about $20-$25/day although my budget was set to $50/day.  I also assume this was from increased competition, but it may have very well been that there was less traffic available due to the targeting criteria I excluded, or a combination of both.  There’s really no way to tell, unless I was to change the targeting mid-campaign and I didn’t want to jeopardize the integrity of the results of this case study.

In comparing my results from the original, POF: Weeding out non-converters using Conversion Tracking post, the results are almost identical.  There were minute changes across the board, but typically you would expect the numbers to taper off pretty quickly, which is something you commonly see on PlentyOfFish.  As you can see this campaign was running strong for a total of three weeks.

I’ve decided to include an available download of my conversion breakdown spreadsheet if you’re interested in that again. Other than that, I’m not really sure what data you, my readers, would like to see.  If you have any requests or questions, please make a comment and I’ll post whatever you’re interested in.

If you’re looking for extra revenue, you might want to try targeting users with a Login Count between 50-100 or try using the IAB placements!

Well, this is definitely a case study my readers will appreciate and one that turned out very well.

I spent $260 just getting traffic for this campaign so I would be able to exclude certain, non-performing targeting criteria. I forgot to include in my original post that I was bidding 40c to get traffic, but I only received $10 worth of traffic. So I incread my bid to 50c to get traffic and I only spent $17 that day. Again, I increased my bid to 55c to get the traffic and I spent $38 that day and hit my campaign limit of $50 the next do so I let that bid ride out through the end of the campaign. The frequency cap was set to the default of 5 except for the last two days of the campaign, I changed it down to 3.

Below you will find tables that include the overall campaign results, the demographic breakdown and the conversion breakdown.

I’ve included a spreadsheet of the targeting criteria including the number of clicks, conversions and conversion ratios that you can download here. I’m going to exclude the following targeting criteria because either the conversion percentage was below average or the traffic was minimal.  These criteria are also in bold on the spreadsheet.

• Body Type – Big & Tall/BBW
• Drinking – Often
• Education – Associates Degree, Bachelors Degree, Graduate Degree and Masters Degree
• Income – 75,0001 – 100,000, 100,001 – 150,000 and 150,000+
• Intent – Putting in serious effort to find someone
• Marital Status – Divorced and Separated (targeting Singles only)
• Relationship (Search Type) – Activity Partner, Intimate Encounter and Talk/Email

The following criteria would’ve been eliminated, but I’m not given the ability to exclude these in the targeting on POF.  These criteria are also highlighted in gray on the spreadsheet.

• Drinking – NA
• Intent – NA

If you’re curious why I chose a particular targeting criteria and excluded it, please post in the comments and I’ll provide my reasoning.