I recently developed an info product to help affiliates advertise on POF. It’s called POFPrimer.com. This guide covers everything from basic account functions and automation tools all the way to my wildly popular, and very detailed case studies.

There is a ton of exclusive information that I haven’t shared elsewhere. I’ve detailed some of the information available to members below. Memberships are lifetime memberships, there are no monthly recurring costs to stay a member.

1. Targeting – This is the single most crucial part of your campaign. Every single targeting option is broken down in detail and I discuss how you can use multiple targeting options to create angles for your campaigns.
2. Ad Copy – I cover every aspect of writing your ad, including the use of POF’s dynamic insertion tags and how to increase your CTR. I even give away the ad copy that has been responsible for the bulk of my revenue over the past 3 years.
3. Creatives – I give away the same creatives I’ve used over the last year and a half that has generated me revenues approaching seven figures. There are also links to a virtually endless supply of creatives, both male and female.
4. Optimizing Campaigns – If you’re getting conversions, but having a tough time getting profitable, I break down how to properly optimize your campaign to realize a positive ROI.
5. Scaling Campaigns – I explain 11 different ways you can scale your campaigns on POF to turn into a real moneymaker.
6. Case Studies – If you’ve seen the case studies I’ve done on this blog, this just expands on that information. There are few case studies I’ve done on POF that haven’t been posted anywhere else! On a few of the new case studies I even go as far as giving you my best creatives, including the profitable ones from my WAP case study!
7. External Case Studies – A collection of 10 more case studies that have been posted across the Internet about POF that includes everything from the new Pets targeting option, the new 310×110 placements, similar, but different headlines, border and background shading and most importantly, even profitable campaigns that are outside of the dating vertical.
8. Further Research – Another collection of great POF information you can put to use including a scraper, the POF demographic tool and blog posts I’ve gathered that will help you increase your ROI.

Best of all, members can comment on all of my content with any questions they may have and I will personally be answering all questions.

Everybody that reads my blog is eligible for 15% off any membership by using the “rileypool” coupon.

MEMBERSHIP OPTIONS

1. POF Primer – $59.99 – You have complete access to all the content on POFPrimer.com.
2. Campaign Setup, Targeting & Creatives – $27.99 – This membership has access to the Overview, POF Basics, Campaign Creation and Creating Ads tabs and all their child pages. You can preview the content on the Optimize & Scale, Reporting and Research tabs.
3. Optimizing, Scaling & Reporting – $19.99 – This membership has access to the Overview, POF Basics, Optimize & Scale and Reporting tabs and all their child pages. You can preview the content on the Campaign Creation, Creating Ads and Research tabs.
4. Case Studies & Research – $27.99 – This membership has access to the Overview, POF Basics and Research tab and all their child pages. You can preview the content on the Campaign Creation, Creating Ads, Optimize & Scale and Reporting tabs.

P.S. – Everybody that signs up as a member (even free members) becomes an affiliate and you will make 40% on the first sale.

I was recently having a chat with Ben at POF about what is and isn’t allowed on POF and he mentioned to me a new, and very useful 3rd party POF campaign management utility called Driftnet.

I had a brief chat with the owner and he’s genuinely interested in hearing feedback from and he wants to know what he can do to improve the application.  He’s also interested in developing add-ons to other other platforms.  If you have any feedback or suggestions for him, you’re encouraged to email him at mjhayter@gmail.com.

• Campaign Name Search – Allows you to search and filter your campaigns based on their name and/or status.
• Creatives Overview – Drill down and browse your creatives without leaving the campaign page. You can pause your poorly performing ads from here, and also compare them with other campaigns at the same time.
• Removes Unneeded Elements – Removes the graph and other unneeded page elements including the paging to maximize the screen real estate and make it easier to find your campaigns.
• Displays Vancouver Time – Make sure you get those ads ready and submitted while the POF team is still in the office!

Right now Driftnet is a one-time payment of $19.95. Subsequent updates to the application that will be sent out with no charge for as long as I continue to maintain the software. I plan to continue updating the software and adding new features for the near future, unless Plenty of Fish decide to drastically change their advertising platform.

I believe this is completely worth $19.95 and was about to buy it myself before I was sent a review copy when I told him I was going to make a post about it.

You can view the original website about DriftNet here

Disclaimer: I was given a free review copy of this program once I contacted the author about an affiliate program.

Recently I had a caricature drawn of me by Stéphane Kerwer‘s artist.  You can check it out at the bottom of this post.  I don’t know who this artist is, but he’s good!  You can check out some of the other caricatures he’s done by viewing DukeO.com’s Who Is? series.  I think the idea he has came up with is awesome.

He’s looking to get some exposure and traffic to his blog from popular bloggers.  Instead of paying to do guest posts on the blog, he recruited an artist to draw caricatures of popular online marketers and do a summary of their online advertising career.  I must hand it to Stéphane, he nailed mine, except for one minor detail that is still pretty private for the most part and is still brand new. Overall, I was pretty impressed with the research he did and the thoroughness of his post. I also like to see what type of image I’m portraying to the public. So far, I’m coming off exactly as I had hoped.

If you’re looking to have your own caricature done by Stéphane, he’s offering to do paid Who Is posts.  You can click the link for more information.  He also has been having contests where all you have to do is review his blog and you’ll be entered to win you’re own caricature!

[shameless-self-plug]

If you’re you a newer affiliate that is struggling to find a profitable campaign or are wanting to scale your revenues into the dating vertical, I have a solution for you.

I’ve decided to start my own affiliate network that specializes in the dating vertical.  I’ve only brought on dating offers so that I can provide you advice that will help you become profitable on these offers.  I’ve ran 90% of these offers profitably.  I’m willing to hand over creatives, ad copy and traffic sources to my affiliates as long as you run these offers on my network.

My default payment schedule is bimonthly, net 1.  Revenues earned 1st – 15th will be paid on the 16th and Revenues earned 16th – 31st will be paid on the 1st.  If you’re in a pinch for money, just let me know and I’ll schedule a weekly payment for you.

There are numerous affiliates that I’ve helped become profitable and got tired of earning only 2% for 6 months.  I already have a handful of affiliates that have ran profitable campaigns on my network.  The results speak for themselves!

If you’re interested, join Riis Advertising and hit me up on AIM/Skype: rileypool.

[/shameless-self-plug]

Bevo Media is already well-known in the affiliate industry for creating some stiff competition for the Tracking202 team when they released their own PPC tracking platform.  Earlier this week, the Bevo Media team officially launched PPVSpy and it has been deemed an industry changing product.  That last sentence is especially true for advertisers heavily involved with this kind of traffic.

The release of PPVSpy coincidentally comes right about the time I wanna tackle this kind of traffic.  I’ve had some success from one campaign in the past, but it was luck if you ask me.  I’m hoping PPVSpy can help me diversify my income stream.

What I wanna do for my fellow affiliates is break this tool down, let you know exactly what PPVSpy does, give my thoughts about it and let you make your own opinion.

Search – this feature allows for you to search through the countless number of landers, offers and niches that PPVSpy has found

1. Popups – this appears to be a collection of the landers that PPVSpy suggests is being used.  You can then dig further to find out what other landers are being used and what domains are being targeted
2. Offers – do you wanna know what other affiliates are using as landers on a particular offer or what their targets are?   I just found out.
3. Niches – are you wanting to break into another niche? Find out what landers are being used and what domains are being targeted right now!

View Pops – any time your mouse scrolls over a lander a menu will pop up with three links under the view pops section.  The links available are below.

1. Campaign – do you want to know specifically what landers are being used on this particular campaign? Click here.
2. Niche – PPVSpy will show you every lander being used in this niche.
3. Offer – every lander being used on this offer will be at the click of your mouse

View Targets – my favorite part, let’s see what everybody is targeting to make monies!  PPVSpy even gives you targets in domain.com format!

1. Campaign – want a list of every domain that is begin targeted in this campaign?  You got it.
2. Niche – do you want an even larger list of domains being targeted within this entire niche?  You’ve got that too.
3. Offer – again, every domain that is being targeted by this offer is made available to you, instantly.

As someone who has only briefly dabbled in PPV and wants to jump back into the game full force I find that this tool is excellent for launching new campaigns.  You can use the targets for each campaign and offer and add those immediately to your PPV campaign.  Matter of fact, one of the campaigns I’m starting with the help of this tool is going to be a PPV case study which I will be posting about in the near future.  If you really want to go all out you can take those targets it gave you and plug them into your favorite keyword tool and see what keywords you can also throw into your targets.

I can already tell you right now that PPVSpy has already saved me a ton of time by allowing me to setup campaigns and enter targets very quickly.  I like to setup generic campaigns, get some traffic, see how they perform, optimize and scale accordingly.  Normally, I would have to break out a scraper and scrape thousands of URL’s and then dig through that data to determine if it the site had relevant information.  Instead I have 500 targets that I was able to scan and see that these domains matched what I want to target within a matter of just a couple minutes.  I’m already sold on this tool, just because it’s taken out the biggest headache for me already, setting the initial targets.

If PPVSpy and its features look enticing to you, I definitely suggest giving it a try.  Some of you newer affiliates, be warned, the pricing for PPV Spy is $385/month or a $999 lifetime membership fee.  PPVSpy won’t be available indefinitely, as there are only 1000 licenses available.  So if you miss out and change your mind later, you’ll be out of luck.  If you’re on the fence, at least check it out for a month to determine if you wanna purchase a lifetime membership.

I do see some room for expansion for those of you that get in it now.  As far as I could tell nothing more than domain.com was used in letting you know what was being targeted and no keyword targeting information is available.  I’m not sure how either would be implemented, but I’m not good with that kinda stuff.  I did notice that some pops and targets for a campaign seemed to match the same pops and targets for an offer.  This may just be because they’re still gather more data or, maybe only one person is running that particular offer.

Another nice feature of PPVSpy that I haven’t mentioned yet is if you want to know specifically what is being popped on a URL you can suggest it be checked by PPVSpy and they’ll do the rest of the work for you.

What are you waiting for?  Get PPVSpy today!