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Exploring untapped micro-niches in dating equals money in the bank!

Posted by Riley | Posted in Affiliate Marketing, Case Studies, CPM, Facebook | Posted on August 12th, 2010

21

A couple weeks ago the campaigns I was running all happened to die out on me, were paused or whatever.  Regardless of what happened, all my daily income was wiped out and I wasn’t too excited about it.  So I went to Azoogle looking for some niche dating offers because I’ve had success doing this in the past.  What I stumbled onto was an absolute gem and a few extra hundred dollars in the bank for very little work.

I came across a campaign called EligibleGreeks.com.  It was a dating offer aimed at singles in Cyprus and the payout was a measly $1.45. So I went over to Facebook to check out the size of the demo.  Unfortunately there are only 15,100 men who are 18 and older, are single and are interested in women.  The highest suggested CPM bid was only 12c and that’s what I bid.  I thought to myself, if this demo converts it’ll be golden, so I threw up a few ads.

Due to the demo being so small, I setup two campaigns.  One targeting men who were 18-24 and only spoke English.  Within this campaign I only setup 3 ads because the demo was now down to 10,100.  The other campaign targeted men who were 18-24 and spoke Greek. I need some ad copy translated so I headed over to OneHourTranslation.com and had two ad copies translated.  This campaign only had a demo of 3,900, but I still setup 6 ads total with 3 images for each ad copy.

After the first day of testing, the English campaign had a CTR of 0.482% and the Greek campaign had a CTR 0.825% with 1 image having a 1.046% CTR and the worst image having a CTR of 0.749%.  Between the two campaigns I had an overall conversion ratio of 29.33%.  So I immediately scaled out the campaigns to the rest of the males and tried out the females aged 18-24.

I just let these existing ads ride out for a few of days.  I didn’t rotate in any new images or ad copy.  Since this campaign required no maintenance and I needed income, I moved on to getting some other campaigns up.  I let this campaign run for only 5 days because my offers came back live and I needed to concentrate on those as they were providing a much larger income for me.

There was a newer affiliate I had been chatting with every once in awhile lately and I knew he was really trying to get some stuff going.  I knew he was making a few bucks, but nothing to write home about so I decided to give him this campaign.  I took screenshots of my ads to show him the exact targeting for the campaign, including the ad copy.  Since he wasn’t already an affiliate at Azoogle, I told him to sign up under me so I could make a couple bucks off his revenue and told him to use his own images.  I knew he was into dating so I figured he had a few of his own that were good.

Since you’re all wondering how the campaign turned out, I spent a total of $55.29 and the revenue was $469.80, equating to a 749.70% return on my investment.  Not bad, eh?  The overall conversion ratio was 19.43% and the EPC was 29c.  I let the affiliate I turned the campaign over to let me know when he was done running the offer because I was going to make the post you’re currently reading, and out the campaign.  He also netted a couple hundred bucks off the campaign as well.

Unfortunately, the offer has been drastically changed in the past few days.  I think they changed lander, but I’m not 100% sure of this, they will only credit you for individuals of Greek heritage now and the payout was nearly cut in half to 75c.

Finding these untapped micro-niches can pay off so go find one!

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  3. Facebook Christian Dating Campaign!
  4. Do you want a half-naked dating ad approved on Facebook?
  5. Wanna Make BANK on Plenty of Fish? Try this…

Comments (21)

Awesome stuff. Nice that you hit up a new guy too.

I see it every week, new niche dating landing page or offer on networks.

I’ve given away numerous campaigns of mine that were older, but still pulling in a little profit to newbies that I talk to on AIM. Impressively, one of those people have gone on to have a better day than I ever have. And she’s only been in it for like 6 months.

I got my first profitable campaign from Aequitas off WickedFire, so I like to pay it forward.

I’m still somewhat new but have managed to have a couple PoF campaigns at 200-300% ROI that made me about a grand (not within a week though.) You and Mr. Green had a lot to do with that! Thanks guys.

If *anyone* wants to peel off some old campaigns, and send them my way I’ve got the time! (i.e. unemployed with 20 years of B2C marketing experience getting skooled on the new “ropes”.)

Thanks again for the great content. It’s given me several ideas.

Glad to know that Lorenzo and I have played a part in your success! Keep it up man!

As always, mightily impressed by the specific information you give out so often on your blog!

Micro is latin for monies.

This ^^^.

Did you have any trouble getting your ads approved on FB? I don’t know why but it seems like FB is cracking down on ANY dating these days…very frustrating, because it’s just such a perfect place for niche dating demos.

Actually every ad was approved the first time I submitted them. Luckily enough some of my better performing ads are PG and are usually approved the first time.

Then again, I don’t do much on Facebook anymore either.

would an affiliate please step up and do this for our ethnic niche product on facebook. We need help to manage this and need a partner that knows these tricks to optimize a campaign.

i think i’m gonna have to hire someone to scour network offers….. nice find!

i like how you’re basically laying out exactly how you would approach a campaign too, def help for noobs

That was really good of you to give someone your campaign. It’s almost like charity, i’m proud of you brotha…

On another note, excellent thinking. It’s amazing how well something converts when a need is filled for a particular niche.

Thanks for the kind words, sir!

nice post! thanks for the great tips!!!

Great post. Just out of curiosity how were you able to get dating ads up on FB? They’ve disapproved ads at a near 100% whenever I tried.

They were approved the first time I submitted them. Use PG or G rated images and you shouldn’t have any problems.

If the ads meet all their guidelines, you can email affiliates@facebook.com to ask for them to re-review the ads.

You seem like you know alot about Fb (albeit you rarely advertise there anymore). I’m wondering if you still recommend bidding CPM on US demos after FB starting giving shitty traffic to CPM bidders? Reason I ask is because I’m barely breaking even on my dating CPC paying 90 cents a click. When I try moving my ads to CPM my ad CTR literally bombs to a fifth of what it is when I bid CPC.

I’m going to keep expirimenting with CPM and hopefully it’ll work out. But I’m just wondering what your take is on the whole CPM vs CPC thing.

Cheers!

I had already moved away from Facebook when they started the different placements for different bid types even though it seemed they were already doing that for quite some time. They just didn’t admit it publically.

Even when I do advertise on Facebook, it’s rarely in the United States so I usually start out with CPM. But, as you hinted at, the only way to know which does better is to test out both methods and see what happens with your ROI.

Did you direct link or use a lander?

I rarely ever use a lander.

I love this post! You have a great blog here!

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