So here I was dominating this niche on Facebook so I scaled it out to different demographics and was doing great with this offer.  I was effing pumped and got kinda lazy for a few days and I knew my CTR would die out eventually.  I thought no problem, I’ll find some more images that are similar to the ones I’m using now and just make a few more ads and keep banking on this offer.

I finally figured out something I could search for that would bring up similar images on Google image search and I found a couple I thought were going to kill it so I saved them.  I was talking to a friend about needing some more images and he told me to use Bing’s image search.  I checked it out and oh my god!  Bing’s image search is killer!  Try it out sometime if you haven’t already.

So I found 88 images I thought might work well and I used the same exact ad copy.  The only thing I did was change the picture.  I knew to be profitable in this particular demographic for this offer I would need a 0.10% CTR or higher with the amount I was bidding, so that’s what I was looking for.  If you’ll look at the screenshots below you’ll see I found a handful of keepers.

On the next part of this case study I’ll switch up the ad copy and see how well the ads perform.

Related posts:

1. Split Testing on Facebook Case Study: Part 3
2. Split Testing on Facebook Case Study: Part 2
3. Plenty of Fish Case Study – CPM Bid Effects – Preview
4. Case Study: Using POF Conversion Tracking to make a Profitable Campaign – Results
5. Case Study: Facebook Ads – CPC versus CPM ($2163.08 spent)