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Case Study: Using POF Conversion Tracking to make... I spent $550 and tried to split the amount between the male and female campaigns for Singlesnet.  I've included a copy of ad copy split testing results and the conversion...

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Split Testing on Facebook Case Study: Part 1

Posted by Riley Pool | Posted in Affiliate Marketing, CPM, Case Study, Facebook, Money Mondays | Posted on 08-02-2010

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So here I was dominating this niche on Facebook so I scaled it out to different demographics and was doing great with this offer.  I was effing pumped and got kinda lazy for a few days and I knew my CTR would die out eventually.  I thought no problem, I’ll find some more images that are similar to the ones I’m using now and just make a few more ads and keep banking on this offer.

I finally figured out something I could search for that would bring up similar images on Google image search and I found a couple I thought were going to kill it so I saved them.  I was talking to a friend about needing some more images and he told me to use Bing’s image search.  I checked it out and oh my god!  Bing’s image search is killer!  Try it out sometime if you haven’t already.

So I found 88 images I thought might work well and I used the same exact ad copy.  The only thing I did was change the picture.  I knew to be profitable in this particular demographic for this offer I would need a 0.10% CTR or higher with the amount I was bidding, so that’s what I was looking for.  If you’ll look at the screenshots below you’ll see I found a handful of keepers.

On the next part of this case study I’ll switch up the ad copy and see how well the ads perform.

Related posts:

  1. Split Testing on Facebook Case Study: Part 2
  2. Split Testing on Facebook Case Study: Part 3
  3. Plenty of Fish Case Study – CPM Bid Effects – Preview
  4. Wanna dominate a micro-niche on Facebook?
  5. Plenty of Fish Case Study: Session Depth

Comments (6)

stop telling my secrets!

[...] know if this is old news or new news. It doesn’t matter, it’s still frikin awesome! Riley Pool touched on it in one of his blog posts but this is so sick I had to break it down into [...]

Nice to see guys putting out this kind of info for Facebook. Good job dude.

Hi Riley,

You must have lost alot of money bidding CPM on so many ads?!

Losing money is part of testing out new ads. I bid strictly CPM on Facebook. And on that campaign I didn’t really lose much money on testing those new ads. I definitely made my money back after optimizing though.

[...] This is a follow-up to Split Testing on Facebook Case Study: Part 1. [...]

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