Featured Posts

POFPrimer.com - The #1 Guide to Make Money Online by... I recently developed an info product to help affiliates advertise on POF. It’s called POFPrimer.com. This guide covers everything from basic account functions and automation...

Readmore

30 Campaigns in 30 Days: Week 2 Update I'm a little late on this update, but as of Thursday, I had created 14 campaigns in 14 days. Most of these have been PPV campaigns that include real simple landers with very...

Readmore

30 Campaigns Update: Week 1 Over the last week I was only able to launch a few campaigns and I'm a little behind schedule. I was able to launch a few international PPV campaigns, a couple dating campaigns...

Readmore

Driftnet - A 3rd Party POF Campaign Management Utility I was recently having a chat with Ben at POF about what is and isn't allowed on POF and he mentioned to me a new, and very useful 3rd party POF campaign management utility...

Readmore

CHALLENGE: 30 Campaigns in 30 Days! (again) I tried doing a 28-Day Challenge in February and ended up being banned from Facebook in the middle of the month and I said I would try it again, so here it is... Let's...

Readmore

Split Testing on Facebook Case Study: Part 2

Posted by Riley | Posted in Affiliate Marketing, Case Studies, CPM, Facebook, Money Mondays | Posted on February 15th, 2010

2

This is a follow-up to Split Testing on Facebook Case Study: Part 1.

Okay so the CTR began to die out on the images I found in Split Testing on Facebook Case Study: Part 1.  I was still making some pretty good money off this campaign and decided I needed to switch up the ad copy.  Me being pretty lazy I went to the merchant’s landing page and used some of the lines that caught my attention in my ad copy and mind you since I was lazy I only used one variation and scaled this out to every demographic.  After about 5 days of continually submitting ads I finally got my ads past the review team at Facebook.  I just knew I was going to kill it again for a few days and wasn’t sure what I was going to do after that, probably try a different ad copy.

So I threw up this one ad copy using those images I used in the first go round.  I figure they haven’t been shown in a couple weeks, they should have some juice left in them.  Plus with some new ad copy I should be sitting pretty.

I ran it for a couple days and lost a nice chunk of change, mainly because my conversion ratio had tanked by 54%.  I’ve included screenshots below.  And that amount of data was more than enough to be statistically relevant.  My first concern was since I haven’t ran this offer in a few days maybe the advertiser was up to no good so I hit up my affiliate manager and asked him if the conversion rate for the network as a whole changed and he said nope.  So I was thinking since the only thing that had changed was the ad copy, maybe the ad copy was now a bit misleading because it did include that the user could win money.

Part 3 I will be split testing 5 different sets of ad copy to determine how it affects my conversion ratio.

Related posts:

  1. Split Testing on Facebook Case Study: Part 3
  2. Split Testing on Facebook Case Study: Part 1
  3. Case Study: Facebook Ads – CPC versus CPM ($2163.08 spent)
  4. Case Study: Using POF Conversion Tracking to make a Profitable Campaign – Results
  5. Plenty of Fish Case Study – CPM Bid Effects – Preview

Comments (2)

Yeah, track the variations and combinations closely, they’ll impact the conversions hard. Go by EPC and not CTR though. Also, different images will have a different affect on your audience, img 1 might be good for 18-25, but poor for 25-35 for example so test them all against ages too.

what sohan said. i have been experiencing the same thing with same image for different age ranges perform different.

Post a comment