http://rileypool.com/facebook/split-testing-on-facebook-case-study-part-2/ Ain't no shame in my PPC game! Thu, 09 Sep 2010 20:31:29 +0000 hourly 1 http://wordpress.org/?v=3.0.1 http://rileypool.com/facebook/split-testing-on-facebook-case-study-part-2/comment-page-1/#comment-250 Ricardo Diogo Tue, 16 Feb 2010 15:19:19 +0000 http://rileypool.com/?p=344#comment-250 what sohan said. i have been experiencing the same thing with same image for different age ranges perform different. what sohan said. i have been experiencing the same thing with same image for different age ranges perform different.

]]> http://rileypool.com/facebook/split-testing-on-facebook-case-study-part-2/comment-page-1/#comment-249 Sohan Tue, 16 Feb 2010 10:34:54 +0000 http://rileypool.com/?p=344#comment-249 Yeah, track the variations and combinations closely, they'll impact the conversions hard. Go by EPC and not CTR though. Also, different images will have a different affect on your audience, img 1 might be good for 18-25, but poor for 25-35 for example so test them all against ages too. Yeah, track the variations and combinations closely, they’ll impact the conversions hard. Go by EPC and not CTR though. Also, different images will have a different affect on your audience, img 1 might be good for 18-25, but poor for 25-35 for example so test them all against ages too.

]]>