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30 Campaigns in 30 Days: Week 2 Update I'm a little late on this update, but as of Thursday, I had created 14 campaigns in 14 days. Most of these have been PPV campaigns that include real simple landers with very...

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30 Campaigns Update: Week 1 Over the last week I was only able to launch a few campaigns and I'm a little behind schedule. I was able to launch a few international PPV campaigns, a couple dating campaigns...

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Split Testing on Facebook Case Study: Part 3

Posted by Riley | Posted in Affiliate Marketing, Case Studies, CPM, Facebook, Money Mondays | Posted on February 22nd, 2010

9

This is a follow-up to Split Testing on Facebook Case Study: Part 1 and Split Testing on Facebook Case Study: Part 2.

After having 2 sets of images have their CTR die out on me I got lazy and tested out another another ad copy and saw my conversions tank by 54% so I figure the ad copy had to be misleading.   So I decided I wanted to try out 5 completely different sets of ad copy and see the difference between their conversion rates.  I tried to relate each ad title with the description.  I used the same images as my first go around so I know they can perform decently and since I haven’t ran them in awhile their CTR should at least be respectable now.

Here are the stats for the last 7 days according to Prosper.

  • Ad Copy 1 (Original): 8280 Clicks, 438 Conversions, 5.29% Conversion Ratio
  • Ad Copy 2: 12612 Clicks, 498 Conversions, 3.95% Conversation Ratio
  • Ad Copy 3: 441 Clicks, 9 Conversions, 2.04% Conversion Ratio
  • Ad Copy 4: 323 Clicks, 10 Conversions, 3.1% Conversion Ratio
  • Ad Copy 5: 721 Clicks, 34 Conversions, 4.72% Conversion Ratio

I found it pretty crazy that my original ad copy converted best for me after the split testing I did.

So here’s concrete proof that split testing makes a huge difference!  If you’ve never split tested your ad copy, DO IT NOW! I’ve never done much split testing of ad copy until I ran this campaign and have finally came to an amazing revelation, even though I should’ve known it.

On Facebook your CTR depends on the image you use in your ad copy.  Your conversion ratio depends on the text in your ad copy!  It is imperative to split test both!

Related posts:

  1. Split Testing on Facebook Case Study: Part 2
  2. Split Testing on Facebook Case Study: Part 1
  3. Case Study: Using POF Conversion Tracking to make a Profitable Campaign – Results
  4. Case Study: Using POF Conversion Tracking to make a Profitable Campaign – Phase 2
  5. Case Study: Facebook Ads – CPC versus CPM ($2163.08 spent)

Comments (9)

what CTR on those ads and what demographic size?

i’ve always had success with changing up ad copy as you mentioned, however, they are being real assholes about what ad copy is permitted these days.

The demographic was 1.1 million.

The CTR of those ads were 0.074, 0.071, 0.047, 0.042, 0.049 in that order.

Dude, awesome stuff. Did you do a lot of demographic split-testing?

And about what you said on your revalation about CTR and images, how much does demo info factor into that?

Hey Riley you have a new reader. I love this stuff man. I am very analytical myself. Loved your case studies! Kevin frm XY7 CPA network wrote a really interesting post you should read that could explain the conversion tank you seen in your case study. http://theclickfather.com/?p=354

Keep the case studies coming! I might start doing some of my own. This has inspired me.

My cousin recommended this blog and she was totally right keep up the fantastic work!

What a great resource!

I am very thankful to this topic because it really gives up to date information ,,-

Can any kind soul advocate a great contact us plugin where the visitor enters their details and this generates an email ?!?

Great Stuff man , very helpfull..

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