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Split Testing on Facebook Case Study: Part 3

Posted by Riley Pool | Posted in Affiliate Marketing, CPM, Case Study, Facebook, Money Mondays | Posted on 22-02-2010

2

This is a follow-up to Split Testing on Facebook Case Study: Part 1 and Split Testing on Facebook Case Study: Part 2.

After having 2 sets of images have their CTR die out on me I got lazy and tested out another another ad copy and saw my conversions tank by 54% so I figure the ad copy had to be misleading.   So I decided I wanted to try out 5 completely different sets of ad copy and see the difference between their conversion rates.  I tried to relate each ad title with the description.  I used the same images as my first go around so I know they can perform decently and since I haven’t ran them in awhile their CTR should at least be respectable now.

Here are the stats for the last 7 days according to Prosper.

  • Ad Copy 1 (Original): 8280 Clicks, 438 Conversions, 5.29% Conversion Ratio
  • Ad Copy 2: 12612 Clicks, 498 Conversions, 3.95% Conversation Ratio
  • Ad Copy 3: 441 Clicks, 9 Conversions, 2.04% Conversion Ratio
  • Ad Copy 4: 323 Clicks, 10 Conversions, 3.1% Conversion Ratio
  • Ad Copy 5: 721 Clicks, 34 Conversions, 4.72% Conversion Ratio

I found it pretty crazy that my original ad copy converted best for me after the split testing I did.

So here’s concrete proof that split testing makes a huge difference!  If you’ve never split tested your ad copy, DO IT NOW! I’ve never done much split testing of ad copy until I ran this campaign and have finally came to an amazing revelation, even though I should’ve known it.

On Facebook your CTR depends on the image you use in your ad copy.  Your conversion ratio depends on the text in your ad copy!  It is imperative to split test both!

Related posts:

  1. Split Testing on Facebook Case Study: Part 2
  2. Split Testing on Facebook Case Study: Part 1
  3. Plenty of Fish Case Study – Session Depth – Results
  4. Plenty of Fish Case Study: Session Depth
  5. Plenty of Fish Case Study: Session Depth (repost)

Comments (2)

newjersey said on 23-02-2010

what CTR on those ads and what demographic size?

i’ve always had success with changing up ad copy as you mentioned, however, they are being real assholes about what ad copy is permitted these days.

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Riley Pool said on 24-02-2010

The demographic was 1.1 million.

The CTR of those ads were 0.074, 0.071, 0.047, 0.042, 0.049 in that order.

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