Are you buying direct banner placements and having trouble contacting the site’s owner?
Posted by Riley | Posted in Media Buys | Posted on July 26th, 2011
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This is in addition to my Guide to Buying Banner Inventory, which I must say is an excellent guide if you’re looking to start doing direct site banner buys.
By far, the most frustrating part of buying direct placements on websites is contacting the owner of the site. I’ve split tested many emails to site owners and the template that has given me the largest amount of responses is one I’m quoting below. This is an email I found on the SuperAffiliateTwins.com Media Buying 101 Guide, so credit goes out to them.
So, if you’re having trouble contacting a site owner, try the email below and see if helps out your response rate!
Subject: interested in CPM advertising immediately
Hello,
I’m interested in buying advertising space on your site, with CPM budget of $30,000 to start this month. We have a few brands that we need to place immediately, including Lysol. I’m interested in speaking to the right person for this- and need to do so as soon as possible. I have interest in buying space directly from you, in the US and Internationally.
I’d like to know what your rates are for the 300×250 above the fold. Thanks!
Crystel
Executive Director, Publisher Development
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Haha! with a budget of $30,000 a month the website owner will definitely reply fast.
I’d have to agree though that it is frustrating to wait on an email from site owners regarding queries on ad placements.
My version is a bit modified from that email. I don’t like throwing high prices out there. They’ll want all of it and/or try to charge you ridiculous rates.
Haha you so right about that..who wouldn’t answer..like the saying say money walk bullshit talk
So what’s your follow-up when they reply?
Do you just bait and switch them?
What do you mean bait and switch them?
Yes. What’s your follofw-up? Do you have follow-up sample mails?
I don’t have templates for my replies after that. They largely depend on what their email does or doesn’t include.
Yeah, you’d need a crafty follow-up email as well otherwise your inquiry will be ignored.
Not necessarily. I’ve found that as long as you get that initial reply, you’re good to go.
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Hi Riley
Please help me man, I’m on direct media buys.
I have an offer to promote from WSM my AM says this offer converts well with email submits, but the landing page only has zip code option.
1. Another Biggest challenge I have is to get a step-by-step method of how to link banners to the landing page e.g someone click on a banner get directed to offer or landing page, I know this sounds stupid but I’m really stuck man and this is the only step that stands between me and launching my first compain.
I bought so many courses but non of them show this.