Posted by Riley | Posted in Media Buys | Posted on July 26th, 2011
This is in addition to my Guide to Buying Banner Inventory, which I must say is an excellent guide if you’re looking to start doing direct site banner buys.
By far, the most frustrating part of buying direct placements on websites is contacting the owner of the site. I’ve split tested many emails to site owners and the template that has given me the largest amount of responses is one I’m quoting below. This is an email I found on the SuperAffiliateTwins.com Media Buying 101 Guide, so credit goes out to them.
So, if you’re having trouble contacting a site owner, try the email below and see if helps out your response rate!
Subject: interested in CPM advertising immediately
I’m interested in buying advertising space on your site, with CPM budget of $30,000 to start this month. We have a few brands that we need to place immediately, including Lysol. I’m interested in speaking to the right person for this- and need to do so as soon as possible. I have interest in buying space directly from you, in the US and Internationally.
I’d like to know what your rates are for the 300×250 above the fold. Thanks!
Executive Director, Publisher Development