I’m sure some will argue this, but I don’t really care what they have to say.  This is what I’ve learned from my experiences.

Are you trying to attack a micro-niche?  Say a niche of less than 100,000 on Facebook?  You better have your best ad copy and images ready to go from the get go.

With these small target demographics it’s a littler tougher to get started and get impressions.  Once you have some ads with an established CTR Facebook will favor those ads over new ads that are made.  Here’s proof.  I threw up some ads in a 75k demo that I was already banging out.  I wanted to test new ad copy because my CTR was dropping like a rock.  I had the same exact demographic using the same exact bid and these ads couldn’t even get 1 impression from Facebook because my other ads (and others I’m sure) were already sucking up all the impressions.  So I would have to bid higher and higher just to receive impressions at all.  Check out the image below for evidence of that.

If it’s a new vertical for you and you’re not sure what type of ad copy and/or image will work well I suggest trying out no more than 5 images and 5 sets of ad copy to split test.  Throw up those 25 ads, see which does well.  Then throw up another set of 25 ads to see which ad copy and images do well that time.  Then I would take your 4 best images and 4 best ad copies and this is when you turn up the traffic.

If you’re already in the vertical, such as dating and know which images are going to do well, just use a set of 10 or so images using an ad copy that is proven.  When the CTR on those images start dying pause those ads and bust out another 10 images that perform well using a different ad copy.  Just rinse and repeat this anytime your CTR starts to die out.  It works like a charm for me.

Have you experienced the same thing?  Let me know!

While I was wandering around the Meet Market at Affiliate Summit I ran into the Sam, Shawn, Nikki and Amy from Optimal Web Works.  We’ve been discussing ideas about how we tackle Facebook Ads for the past year now and decided it was best to talk to Facebook as a group.  Needless to say we grilled Ben from Facebook for close to an hour and got some excellent information from him.  There are many tools in beta right now that will be released to the public, hopefully sooner rather than later.  I mentioned a few of these ideas in my Affiliate Summit West 2010 post.  I must say that Ben was great for letting us question him for so long.

Once we were done, I decided it would be best if I picked up a few coupons for people that are new to Facebook.  I’ve listed the coupons below.  I’m assuming these are for new accounts only.  The coupons expire March 31, 2010.

• W7R4-V6NX-86M8-JWTE
• 7843-RM0F-1NNC-4857
• T6P4-41N7-9Y3N-08NX
• E967-135H-MMWW-N9YN

Arrival, Pawn Stars & Downtown Las Vegas

As soon as I got to the airport in Tulsa I caught a flamer staring me down on the concourse and as I caught him he got up and left the concourse so I thought I was safe.  About 15 minutes passed and I wondered where he went so I looked around and this homo is directly behind me.  So I moved next to some random chick to strike up conversation with.  All was good.  On the flight from Dallas to Las Vegas I thought it was pretty cool that we passed over The Hoover Dam.  However, I was upset that I wasn’t able to visit there with AdHustler because I didn’t make it in time.

Then the guys and gals at Optimal Web Works, Jardini and SHOCK Marketer wanted to hit up the pawn shop that is featured on Pawn Stars on The History Channel.  We missed everybody by just a couple hours as they left for San Diego or just finished their shift.  From there we walked to downtown Las Vegas and hit up the old strip.  I’ve included some pictures below.

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Day 1: Meet Market, Yard House WickedFire Meetup and Neverblue/NickyCakes/PPC.BZ

Started the day out pretty early and had breakfast with SHOCK Marketer at the Sao Paulo Cafe.  Ran into the Tracking202 guys and a number of other people on the way there and Wes Mahler said he needed to get me on an interview so stay tuned for that.  Not sure when it will happen though.  Ended up making it to the Meet Market for about 2 hours with Ilya Lichtenstein.  Chatted it up with Jay Kim and Ilya for a little bit and Ads4Dough is great.  I’ve done very little revenue with them, but they were more than willing to give me the time of day.  I ran into my buddies over at Optimal Web Works and we’ve been tackling Facebook for a minute and discussing our strategies so we hit up the Facebook booth and grilled Ben for a good 45 minutes to an hour asking questions.  I came away with a couple ideas and can’t wait for some of their beta features to become publicly available.

There was a WickedFire meetup at The Yard House that was complete fail.  There were about 50 people on the RSVP list and there was at most 15 of us there.  I met a handful of new guys there and it was great meeting you all.

Then there was the EPIC Neverblue/NickyCakes/PPC.BZ part at one of the suites at The Palms.  YTCracker was the DJ and even did a few freestyle and songs.  I’ll have videos of this on YouTube shortly.  And how could we forget Rob Hustle and Mic Davice?  They killed the mic and I got plenty of videos of this too.  We ever had a couple guys jump in the pool including Josh Ziering and Khoa.

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Day 2: Exhibit Hall, Mailer Meetup, Party at The Hangover Suite & Las Vegas Boulevard

I forget what happened this morning.  I just know I finally made it to the Exhibit Hall for a couple hours and made my rounds.  Of course the first thing I did was run over to the C2M booth grab a beer from the keg and chat it up with Ruck, Mike Kerry, Steve Howe and Ryan Hurry.  Chatted it up with Jay Kim and let him know what I was running and what I kinds of offers I would like to see Ads4Dough get so I can get my revenue up with those guys.  Made a couple stops around the show and got a couple pieces of schwag.  I don’t really care for the Exhibit Hall.  Being labeled as an affiliate puts a target on you and it gets annoying when everybody wants to talk to you so I always turn my badge around.

Then I met up with the Optimal Web Works guys again and went to meet up with the mailers to find out what they’re doing and was given some information if I wanted to get into the mailing area.  They later had a party at The Hangover Suite.  I was hungry when I got there and they just happened to have some great chicken, wings and mini-burritos that I snacked on to hold me over for the night.  There was a couple mailers that were dropping knowledge on all of us there that were interested in becoming a mailer.  Ran into Bofu2u, Russell and BlueHatSEO and kicked it with them.

We later hit up the strip and Bofu2u almost got a pink Narwhal Henna tattoo on his nipple.  I was trying to get him drunk enough to make it happen so we hit the strip looking for a place to do the tattoo.  I thought they found one so I ran off to go piss and the guy I asked outside this club sent me upstairs to a gay club to piss and it was a maze to get outta there.  I came back down and found the group and the guy I asked all dying laughing at me.  Then I was told it was a gay club so I bitched out the guy asking what the fuck was wrong with him so he eventually let us get in his club for free and gave us some free to play beer pong.  Found some skanks that were pretty bootsy.

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Day 3:Exhibit Hall, Downtown Las Vegas (again), Gambling and Tender

Met up with Bofu2u, trigatch and Russell for breakfast at the Sao Paulo Cafe and laughed at the previous nights events.  Ran over to the Exhibit Hall again for a couple hours and immediately hit the C2M booth again for the keg.  Chatted up with those guys for a little bit and some other affiliates that were coming by for the same reason I was there.  Then Bofu2u, Russell, Julian, Nick Mattern and AdHustler for some In N Out Burger.  Made our way to downtown Las Vegas for some gambling and we all lost our asses out there, even at the cheap tables.  Then Nick Mattern, Russell and I decided to eat at Tender at The Luxor with heavyt, sgtryan, circa and a few other affiliates.  The food was excellent but most of the time we were there the damn alarm was going off and it got hella annoying.  By the time we finished eating it was around 10pm and I was tired as shit from the last few days and from drinking since 11am so I called it a night.

Departure

The departure was pretty uneventful.  Ran into my Optimal Web Works buddies in Terminal D and recapped what we were taking away from the conference.  I was tired as hell and happy to get home.

It was great seeing everybody at Affiliate Summit West 2010!  Can’t wait to make it happen again!

Jason Akatiff, better known as Smaxor or maybe even better known as the network owner of Ads 4 Dough has provided some absolute epic advice when it comes to Affiliate Summit.

When I went to my first event at Affiliate Summit East 2009 in New York City I just walked around the tradeshow and glanced at each booth to see what it was about and moved on if it didn’t interest me.  Being kinda overwhelmed by the show since it was my first conference I talked to maybe 20 booths out of them all and there were a TON!  I felt like I cheated myself a lot, but I didn’t really know how to approach a booth that didn’t interest me.

Well, all that has been fixed for me by Jason.  He’s made probably one of the best blog posts I’ve read concerning tips on how to navigate the Affiliate Summit Exhibit Hall.  I’m just going to quote his entire blog post below.  I hope he doesn’t mind since I gave him 100% credit here.

Affiliate Tradeshow Floor Tips

Involved in affiliate marketing? Then you probably know that Affiliate Summit West is just a few days away.

So how can you get the most out of the show?

I’m sure you’ve read all the posts saying that all the real business at tradeshows happens at the parties. I agree a lot of business and information is shared in the settings outside the tradeshow floor. What niches are working well and where is a lot of the juicy stuff you’ll get off the tradeshow floor. Stuff that’s not usually shared publicly anywhere.

BUT….

There is a ton of good business to be done on the Affiliate Summit tradeshow floor as well, but you have to go with a plan. As affiliates what are the things we care about?

1. Traffic Sources
2. Things to promote
3. Creative and site design ( for some )

All of these things are bountiful at the actual show. Some shows are better then others for one or the other. I think Adtech is better for Traffic Sources and Affiliate Summit is better to meet networks and advertisers.

So what’s the plan? When I hit the tradeshow floor I want to meet as many people as I can. Network like a mad man meeting people that I “don’t” know. Seeing people you do know is fine but it’s the people you don’t know which is going to open new avenues, ideas and in turn create opportunities.

Here’s my plan:

Walk onto the floor and start at booth 1 then walk from booth to booth. Talk with every single person you can and find out which of your list items they have to offer you. Mostly I’m looking for traffic when I hit the tradeshow floor. More traffic sources is always what’s the most interesting to me. I know where to find offers at this point. So I walk from booth to booth collecting business cards asking “Do you sell traffic?” or “Who do you know that sells traffic?” If they answer yes I talk to them about how they sell it ie. ppc, cpm, cpv, cpa. How much inventory do they have. What does it take to get started, what offers are doing well with in their platform, what creative compliance stuff they have. Then I take all that and write as much of it as I can on the back of their  business card so when I get home I can remember what they have to offer.

Now if they say they don’t sell traffic they’re going to tell me what they do. When they tell me I try and figure out how I can get to some traffic contact they know. For example if it’s an affiliate network I might ask “what offers are doing well on your network?”, “How are affs promoting them?”, “where are they buying traffic?” Keep in mind they may not answer some of these questions but guess what if you don’t ask they will be guaranatee’d not to answer. Don’t be a panzy ask, dig, pry and get every last bit of info out of everyone you talk to. Don’t be afraid you’re going to hurt someones feeling or overstep your bounds. Now I’m not saying be a jackass but I am saying dig like a archeologist looking for bones., keep diggin.

If you, like me, plan on staying in this business long term your business will grow and you’ll need more and more people in the tradeshow. So give everyone respect and file what they do away somewhere. Because you’re going to get down the road, and this business is like a puzzle. You’re going to have some project going and there’s going to be a few pieces missing. Those cards you collected years ago at some show will fill your puzzle and complete your project.

Have fun and meet as many new people as you can. You already know the people you know come home with new connections and grow your business.

Success,
Smaxor

P.S. See you Spearmint Rhino!

Gotta give a shoutout to all the Affiliate Networks that sent me a gift this holiday season.

Convert2Media sent me a nice little box of goodies.  It included chocolates, crackers, smoked salmon and more.  I wasn’t expecting anything from these guys as I’m not a super affiliate and this a helluva network.  Anytime I’ve got questions I always hit up my AM over there, Mike.  He’s always letting me know of new offers that they’re getting that I might do well with. I’ve included pictures of the assortment below.

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Profit Kings Media also sent me a nice little Dockers wallet.  Yousif is the man. Just re-read my previous posts about them, Free MacBook Air from Profit Kings Media and Another $1,000 from Profit Kings Media.  I can’t say enough about PKM. There are pictures of the wallet below.

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So, again thanks C2M and PKM for the Christmas gifts.  They’re much appreciated!

If you’re advertising internationally and would like to improve your CTR dramatically, USE LANGUAGE TARGETING!

Some countries such as Belgium speak like a 60/40 mix of Dutch/French, respectively.  You don’t want your Dutch ad showing to to people who speak French.  And you definitely don’t want your French ad showing to more than half the country who might not even be able to read it.  I’ve also found staggering differences in CTR and conversion rates for each language.  Same goes for Switzerland, 60% of them speak German and 20% speak French.  If you need to figure out which language(s) the country your advertising in speaks, just head over to Wikipedia, they always have the languages in the demographics section.

You will even want to use Facebook to determine the number of people you’re advertising to in that country that speaks that particular language.  Even though 60% of a country speaks Dutch and 40% speaks French, the Frenchies might account for 80% of the Facebook traffic.  It happens.  Just watch the target demographic size when you’re creating your ad in Facebook.

This tip is even good to use in Canada and even the United States.

Try it out and let me know how much your CTR improves!

Here’s a Christas present for the noobs.

Are you getting tired of submitting ads over and over again hoping Facebook finally approves them this time around? If so, read on.

You must ask yourself, do my ads meet all of Facebook’s Advertising Guidelines? If they meet all the criteria and they get disapproved simply email affiliates@facebook.com an email asking why. I’ve included a sample email below.

Why were the ads in CampaignName disapproved? I believe they meet all your advertising guidelines. And if they don’t, please let me know what I need to change to get them approved. Thanks!

You’ll be amazed at how often they will reply to you and say they were mistakenly disapproved, they were re-reviewed and approved. Or if they believe they don’t meet the advertising guidelines they usually will tell you specifically why they were disapproved and what you can do to get them approved next time they’re submitted.

Go ahead and try it!

Here’s a golden ticket for all you noobs that haven’t made any money online.

Have you always wanted to break into a profitable niche on Facebook?  Want to break into a really competitive niche that you can run forever and make some money?  There are guys that have been running dating campaigns for 2, 3 and 4 years and probably even longer than that.

You need a few things to get you started.

First, go signup at Neverblue under my referral link.  If you do this and are having problems with this campaign, IM me and I’ll help you personally.  You’ll want to run Christian Mingle as I’ve converted this exact offer between 18-20% over a months time using ad copy very similar to what I’m about to give away.

Next, go download the 700+ Facebook dating images Justin Dupre has provided.  There are some GEMS inside here.  You’ll have to figure out which ones by split testing.

Below are exact copies of my ad copy and stats for this one ad.  This was run awhile back while I was split testing True Christian Singles.  I actually recommend split testing these two offers to see which one performs best for you.  You can see I was running CPC here as it was before I because a huge advocate of only running CPM.  I suggest you run CPM only.  I’m working on a post for this that you should be expecting soon.

The key for targeted traffic here is keywords!  For this particular ad I was targeting the following keywords: christian, church, god, jesus or jesus christ.  You can expand on these keywords by targeting christian music, gospel music, christian books, christian artists, etc.  Don’t forget to use the suggested keywords.  If you don’t know what one of the names are that is suggested, Google it!  If it’s related to Christianity, include it!  At one point my keyword list was approaching 100 keywords.

Personally, I like to setup separate campaigns in Prosper for all the demo’s I split test by, including age and gender.  I also setup separate campaigns in Facebook so it’s easier to track my profit/loss by campaign and either pause or adjust my budget accordingly.

What else do you want from me?  Go make some monies!

Are you a noobie to affiliate marketing and need someone to host your first few websites?  I suggest looking no further than HostGator.  They have support available around the clock and have always helped me out when I needed them too.  Plus, they’re CHEAP!  I suggest starting out with the Baby plan.  It’s only $7.95/month and you have unlimited domains, disk space and bandwidth.  And you get a shared SSL to boot!

Maybe you just have a few sites you need hosted on a different IP and different nameserver.  If this is the case, I still suggest you go with HostGator, but I would recommend choosing their Business plan as it comes with unlimited domains, disk space and bandwidth.  Also included are a Dedicated SSL and IP.  What more could you want for $12.95/month?

Sorry to steal some of your thunder AdHustler, but this cannot be talked about enough.  You absolutely must control your destination URL.  Since I do most of my advetising on social media I’ve figured out a way to always control my destination URL.

You can do this by cloaking Facebook the right way as I talked about in my previous post.  If one of your offers ever goes down you can just switch out your tracking link to a new tracking link point to a different offer or the same offer on a different network.  This will help tremendously if you want to use establish ads with a good CTR to test out a new offer.

I’ve also done a little customization to the Facebook cloaking script to use it on MyAds and POF so that I can always control where my user ends up.