Stats through the end of the weekend are below.

The Flirt offers paused that Friday at midnight and with the dismal performance, I stopped split testing the offer.

On all the campaigns, I already went through and got rid of the ads with the lowest CTR’s. With the 160×600 having a shitty CTR and no conversions, I decided to pause that campaign late Friday night as well. The 300×250 campaign is showing the most promise and already had a 20% ROI on Sunday. The 728×90 campaign is showing some possibility of being profitable, but with the current targeting the volume will be very low because I’ve had to lower the bid.

Speaking of bids, I’ve been playing with them and I’m still trying to figure out the sweet spots for mobile traffic. Right now I’m at 35c CPM on the 300×250 campaign and 25c CPM on the 728×90 campaign.

I’m also debating on creating some separate 300×250 campaigns to test out additional targeting criteria, such as login count, session depth and ads clicked. My thinking is it’ll follow the same patterns as my previous case studies on regular web traffic, but I’m worried about sacrificing my volume.

Also for those wondering, I submitted 21 creatives and only 15 were approved in the 160×600 campaign. I submitted 37 creatives and only 28 were approved in the 300×250 campaign. And I submitted 13 creatives and all 13 were approved in the 728×90 campaign.

If you’re a member of PPVPlaybook.com Forums, you’ll already know what’s happening in this campaign as it’s a follow along campaign over there.

I’m testing WAP (mobile) traffic from POF. I’ll be direct linking this offer. I’ll be testing each of the different IAB sizes, 160×600, 300×250 and 728×90 to see which performs the best. I’m split testing two offers, MeetMoi (WAP optimized) and the Flirt Facebook App.

The campaign details and targeting information are below.

Budget: $25/day
Bid: 50c (70c for 728′s)
Frequency Cap: 3
Country = US
Age Between 25, 29
Gender = Male
Marital Status = Single, Widowed, Divorced or Separated
Browser Type = Android/iPhone

I’ll be using proven creatives with great click-thru-ratios and conversion rates.

Recently I had a caricature drawn of me by Stéphane Kerwer‘s artist.  You can check it out at the bottom of this post.  I don’t know who this artist is, but he’s good!  You can check out some of the other caricatures he’s done by viewing DukeO.com’s Who Is? series.  I think the idea he has came up with is awesome.

He’s looking to get some exposure and traffic to his blog from popular bloggers.  Instead of paying to do guest posts on the blog, he recruited an artist to draw caricatures of popular online marketers and do a summary of their online advertising career.  I must hand it to Stéphane, he nailed mine, except for one minor detail that is still pretty private for the most part and is still brand new. Overall, I was pretty impressed with the research he did and the thoroughness of his post. I also like to see what type of image I’m portraying to the public. So far, I’m coming off exactly as I had hoped.

If you’re looking to have your own caricature done by Stéphane, he’s offering to do paid Who Is posts.  You can click the link for more information.  He also has been having contests where all you have to do is review his blog and you’ll be entered to win you’re own caricature!

A good friend of mine, and also a local network owner to me, Mike Pacheco, is putting together an Affiliate Meetup in Puerto Rico. The meetup is scheduled for Saturday, November 19th, 2011.  He’s arranged with the Ritz Carlton in San Juan, Puerto Rico for rates for November 18th – November 20th.  During the afternoon he’s rented a catamaran to enjoy the waters around San Juan that includes free food and drinks.  For the evening, he’s scheduled a Party Cruise with La Rumba Cruises that includes entertainment, food and an open bar.

If this sounds like a great time, he’s even giving away a free trip for TWO for the dates of November 18th – 20th that includes flight and hotel reservations.  All you have to do is RSVP at PuertoRicoMeetup.com for a chance to win!

For anybody concerned this is scheduled a week and a half after ad:tech NYC, so there are no scheduling conflicts if you’re already planning on attending that conference.  Networks are on an invite-only basis.

Currently, the itinerary looks something like this…

7:30am: Start boarding outside of Ritz Carlton for Catamaran
8:00am: Leave for Catamaran
9:00am: Check In at Catamaran
10:00am: Departure
11:00am: Arriving at (Icacos, Palominito, Lobos, Tortugas o Palomino)
12:00pm: Lunch
1:00pm: Departure from (Icacos, Palominito, Lobos, Tortugas o Palomino)
2:30pm: Sailing to Villa Marina
3:30pm: Arriving at Villa Marina
4:30pm: Back at Ritz Carlton
6:00pm: Board for La Rumba Dinner Cruise (sails around the Bay of San Juan)
6:30pm – 9:30pm: Still working on exact times, but entertainment, dinner and open bar will be provided

Lunch/Buffet Menu for Catamaran
Sandwiches: Fresh Bread, Cold Cuts, Swiss cheese, Tomatoes, Onions, Pickles, Mustard etc., Pasta Salad, Fresh Fruit Platter, Green Salad, Peanut Butter & Jelly, Fresh Vegetables, Tuna Salad, Snacks, Cookies, Cheeses, Crackers, Chips & dips
Unlimited drinks: Sodas, Water, Ice Tea, Fruit Punch, Lemonade, Painkillers (Drinks), Rum Punch, Rum & Coke

Party Cruise Dinner
3-hour ride with DJ entertainer
Menu: Chicken breast with Mushroom Sauce, Tenderloin, Rice & Beans, Fresh Salad & Flan
Appetizers: Assorted Dumplings, Meatballs in Sauce & Mini Egg Rolls
Open bar: DonQ Limon, Dewards, Finland, DonQ, Beefeater, Coors Light, Medal, Budweiser, Red Wine & White House, Sodas, Juices

If you’re even remotely interested in attending, I suggest you go ahead and get on the RSVP list for any updates and further information about the meetup. Heck, you might even get lucky and win the free trip!  To RSVP, please visit PuertoRicoMeetup.com.

Plenty of Fish recently introduced a new targeting criterion on May 6th, 2011 that allows to target which users that have clicked a certain number of ads. You now have three options available. Hopefully in the near future they’ll split up the middle option into groups of 5.

• Ads Clicked 0-4
• Ads Clicked 5-19
• Ads Clicked 20+

As soon as they announced this I immediately wanted to test this.  The campaign details are below. Only thing that changed between campaigns was Ads Clicked. I used the same offer and same creatives for all these tests. The test was run Tuesday, May 10th – Monday, May 16th.

• Country = United States
• Age Between 18, 24
• Gender = Male
• Marital Status = Separated, Widowed, Divorced, Single
• Browser Type ≠ Android/iPhone
• Ads Clicked = 0-4 or 5-19 or 20+
• Frequency Cap: 3
• Bid: 50c