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Facebook Campaign Case Study

Posted by Riley Pool | Posted in Affiliate Marketing, Facebook, PPC | Posted on 28-01-2009

4

I made a post about this on WickedFire, here.  Anybody who thinks they can use the suggestions in the thread and apply it accordingly, feel free to do so.

Here’s an example of one of my campaigns on Facebook. This particular campaign wasn’t profitable, but I believed it had potential. This is also a recurring niche for those of you who are familiar with big sporting events and can take advantage.

Alright, I’ve blown through a decent amount of my $250 in Facebook coupons in my account. I have yet to get a SINGLE conversion using Facebook.

I wanted to get some insight on what I’m doing wrong in a particular campaign. Sorry if I’m outing anybody’s niche right here. I tried this as and I knew I would get some conversions for it because people feel strongly about their college football team.

I didn’t get the opportunity to split test because I only threw this offer up the Tuesday before the game.

Here’s my ad:

Facebook Ad

It is direct linking to the offer which is here: Sportsviews – Sports Social Network

I was targeting males between 16 and 24 years old in Florida and Oklahoma. I had a CTR of 0.07% and was paying and average of $0.28 per click. The payout was $3 per signup and I sent them 66 clicks and didn’t see a single conversion.

I know my targeting could’ve been better using keywords such as Florida Gators and/or Oklahoma Sooners. But I was in a hurry to launch this campaign.

Related posts:

  1. Case Study: Using POF Conversion Tracking to make a Profitable Campaign – Phase 1
  2. Case Study: Using POF Conversion Tracking to make a Profitable Campaign – Phase 2
  3. Facebook Christian Dating Campaign!
  4. Split Testing on Facebook Case Study: Part 3
  5. Plenty of Fish Case Study: Session Depth

Comments (4)

Facebook is an interesting beast to tackle. It’s very different from the typical PPC engine that we are all used to. I’ve been able to do well on there so far. I have a few blog posts up on my blog now..even though I think you were one of the people on WF that made fun of my blog. Check them out, I think the information in the last several posts has been pretty helpful.

Of course you didn’t get any leads, that is a horrible campaign idea dude! Only true AMs would know how to convert that offer..

You don’t know until you try.

hey dude- it’s got a lot to do with the actual offer page as well- as I’m sure you understand. Are there other offers that are similar you can split test?

Also try different age demographics. Sometimes an LP will appeal to some age groups and not others.

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