I made a post about this on WickedFire, here.  Anybody who thinks they can use the suggestions in the thread and apply it accordingly, feel free to do so.

Here’s an example of one of my campaigns on Facebook. This particular campaign wasn’t profitable, but I believed it had potential. This is also a recurring niche for those of you who are familiar with big sporting events and can take advantage.

Alright, I’ve blown through a decent amount of my $250 in Facebook coupons in my account. I have yet to get a SINGLE conversion using Facebook.

I wanted to get some insight on what I’m doing wrong in a particular campaign. Sorry if I’m outing anybody’s niche right here. I tried this as and I knew I would get some conversions for it because people feel strongly about their college football team.

I didn’t get the opportunity to split test because I only threw this offer up the Tuesday before the game.

Here’s my ad:

It is direct linking to the offer which is here: Sportsviews – Sports Social Network

I was targeting males between 16 and 24 years old in Florida and Oklahoma. I had a CTR of 0.07% and was paying and average of $0.28 per click. The payout was $3 per signup and I sent them 66 clicks and didn’t see a single conversion.

I know my targeting could’ve been better using keywords such as Florida Gators and/or Oklahoma Sooners. But I was in a hurry to launch this campaign.

Related posts:

1. Facebook Christian Dating Campaign!
2. Split Testing on Facebook Case Study: Part 3
3. Split Testing on Facebook Case Study: Part 2
4. Case Study: Facebook Ads – CPC versus CPM ($2163.08 spent)
5. Facebook Ad Manager