If you’re advertising internationally and would like to improve your CTR dramatically, USE LANGUAGE TARGETING!

Some countries such as Belgium speak like a 60/40 mix of Dutch/French, respectively.  You don’t want your Dutch ad showing to to people who speak French.  And you definitely don’t want your French ad showing to more than half the country who might not even be able to read it.  I’ve also found staggering differences in CTR and conversion rates for each language.  Same goes for Switzerland, 60% of them speak German and 20% speak French.  If you need to figure out which language(s) the country your advertising in speaks, just head over to Wikipedia, they always have the languages in the demographics section.

You will even want to use Facebook to determine the number of people you’re advertising to in that country that speaks that particular language.  Even though 60% of a country speaks Dutch and 40% speaks French, the Frenchies might account for 80% of the Facebook traffic.  It happens.  Just watch the target demographic size when you’re creating your ad in Facebook.

This tip is even good to use in Canada and even the United States.

Try it out and let me know how much your CTR improves!

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5. How to Cloak Facebook Ad Reviewers (the right way!)