Wanna dominate a micro-niche on Facebook?
Posted by Riley Pool | Posted in Affiliate Marketing, Facebook, Money Mondays, PPC | Posted on 01-02-2010
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I’m sure some will argue this, but I don’t really care what they have to say. This is what I’ve learned from my experiences.
Are you trying to attack a micro-niche? Say a niche of less than 100,000 on Facebook? You better have your best ad copy and images ready to go from the get go.
With these small target demographics it’s a littler tougher to get started and get impressions. Once you have some ads with an established CTR Facebook will favor those ads over new ads that are made. Here’s proof. I threw up some ads in a 75k demo that I was already banging out. I wanted to test new ad copy because my CTR was dropping like a rock. I had the same exact demographic using the same exact bid and these ads couldn’t even get 1 impression from Facebook because my other ads (and others I’m sure) were already sucking up all the impressions. So I would have to bid higher and higher just to receive impressions at all. Check out the image below for evidence of that.
If it’s a new vertical for you and you’re not sure what type of ad copy and/or image will work well I suggest trying out no more than 5 images and 5 sets of ad copy to split test. Throw up those 25 ads, see which does well. Then throw up another set of 25 ads to see which ad copy and images do well that time. Then I would take your 4 best images and 4 best ad copies and this is when you turn up the traffic.
If you’re already in the vertical, such as dating and know which images are going to do well, just use a set of 10 or so images using an ad copy that is proven. When the CTR on those images start dying pause those ads and bust out another 10 images that perform well using a different ad copy. Just rinse and repeat this anytime your CTR starts to die out. It works like a charm for me.
Have you experienced the same thing? Let me know!
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I’ve had such a bad experience the thought of giving them another try leaves a bad smell in my mind. But will give this technique a try
I’ve notice all kinds of jacked impression rates.
Specifically with one of my latest campaigns, I have an ad group that had about 50k impressions with a .12% CTR.
I created some more ads to split test the demo and my new ads are getting 10x the impressions as my original ad (even though the new ad CTR is about 1/2 that of the old ad).
Facebook has a pretty jacked up advertising platform. They need to get their shit together…